1. 4/17/031 Integrated Media System

2. 4/17/032 Zack Jones – Project Manager Brian Lyssy –Research and Design David Masiello – Webmaster and Marketing Aziz Zahraoui – Finance and Design Chris Pavona – Research and P.R.

3. 4/17/033 Background Why IMS? Business Solutions How IMS works Who IMS Works For Phase 0 Phase 1 Phase 2 Phase 3 Funding Evaluation Methods Marketing Plan Conclusion

4. 4/17/034

5. 5 DVD Players in the Home 40% of US homes own a DVD player (2002 –Consumer Electronics Association) 35% of homes with a DVD player own more than one.

6. 4/17/036 VCRs in the Home

7. 4/17/037 Stereos in the Home

8. 4/17/038 Typical New One-Family Home Rooms: One Living Room Of 3,144,500 new homes built in 2000 and 2001, 90% have three or more bedrooms – US Census Den, Recreational room

9. 4/17/039 Ex. – New One Family Home (Low Cost) DVDVCRStereoFurnitureTotal Living Room $152$64$81$418$715 Den$152$64$81$313$610 Bedroom 1$64 Bedroom 2$64$81$145 Bedroom 3$152$81$136$369 Total$456$256$324$867$1903

10. 4/17/0310 To provide an integrated media solution through the use of software, hardware, and a straightforward user interface in a networked environment.

11. 4/17/0311 Reduce media access costs Centralize the location of multimedia and media devices Provide single-device access points to multimedia Facilitate media access through user software and GUI interfaces. Provide a multi-user system through a networked environment File security and administration features Password/Login system access Administration capabilities

12. 4/17/0312 Where IMS can be used to provide a media solution unique to the home, it can also provide a number of solutions unique to a particular business. “Businesses don’t just need media access, they need sophistication.” - Robert Jones / VP Facilities – Noland Properties

13. 4/17/0313 Old Dominion University Teletechnet Program The Teletechnet Center can spend up to $500,000 per semester on VCR tape duplication Using the IMS system to store video streams for quick access through the IMS Access Unit, could significantly reduce tape duplication costs “There are aspects of IMS that could save this organization time and money.” - Dr. M’Hammed Abdous / Instructional Designer - ODU

14. 4/17/0314 Noland Company Has a variety of media needs Showroom videos and audio Noland University 50+ media resources for training Like ODU Teletechnet, resources must be duplicated and distributed to 99 branches in 13 states “Our company could benefit from a system like yours” - Robert Jones/ VP Facilities – Noland Properties

15. 4/17/0315 W.M. Jordan On-site access to company materials is vital Purchase of “dumb terminals” for each new project to access project information (visual tools) is wasteful. “Given the nature of our business, W.M. Jordan is ahead of the curve. However, given the access capabilities and customization of IMS, we could easily save a good deal of money.” - Cliff Moore / Business Development Manager – W.M. Jordan

16. 4/17/0316 IMS Server External Media Devices IMSAU IMS Access Unit Display Unit DATA FLOW DIAGRAM Client Machine & Application IMS

17. 4/17/0317 Client Application IMS Server External Media IMS Access Unit Display Unit

18. 4/17/0318 Client Application IMS Server External Media IMS Access Unit Display Unit

19. 4/17/0319 Client Application IMS Server External Media IMS Access Unit Display Unit

20. 4/17/0320

21. 4/17/0321 Client Application

22. 4/17/0322 New Businesses and Homes Substantial savings for the customer Savings can be used to purchase better quality hardware Availability of funds (customer) Higher customer interest (not replacing an existing system) Facilitate system design Location of server, IMSAU, Client Apps, and media devices Easy to install infrastructure (network)

23. 4/17/0323 Ex. – New One Family Home (Low Cost) DVDVCRStereoFurnitureTotal Living Room $152$64$81$418$715 Den$152$64$81$313$610 Bedroom 1$152$64$81$136$433 Bedroom 2$152$64$81$136$433 Bedroom 3$152$64$81$136$433 Total$760$320$405$1139$2624

24. 4/17/0324 Ex. – New One Family Home (Low Cost) Total cost of media system$2624 Cost of IMS system (five room access) $2498 Total Savings$126

25. 4/17/0325 Standard Audio formats:.au,.wav,.mp3,.mid Standard Video formats:.avi,.mpg Standard Picture formats:.bmp,.tif,.png,.gif,.jpg Application viewing (Web browser, Documents, Slides) Television AM/FM Radio Live cameras Media device players, DVD, CD, VHS

26. 4/17/0326 Includes: Client Application 1 @ $157 Server and Server Application 1 @$1091 IMSAU* 1 @$250 Additional display components and media devices* $1650 * Determined by Specific Customer Requirements

27. 4/17/0327 Includes: Client Application* 1 @ $ 157 Server and Server Application* 1 @$6203 IMSAU* 1 @$ 250 Additional display components and media devices* $6610 * Determined by Specific Customer Requirements

28. 4/17/0328 Program Manager Zack Jones Research & Group Speaker Chris Pavona Finance & Design Aziz Zahraoui Webmaster & Marketing Dave Masiello Design & Research Brian Lyssy

29. 4/17/0329 Milestone 1: Feasibility Presentation Given – 3/20/2003 Milestone 2: Project Requirements Determined – 4/21/2003 Milestone 3: Program Management Structure Completed – 5/8/2003 Milestone 4: Technical Requirements Identified – 4/10/2003 Milestone 5: Financial Requirements Identified – 4/15/2003 Milestone 6: Marketing Plan Identified – 5/8/2003 Milestone 7 Milestones Presentation Given – 4/17/2003 Milestone 8: Phase 1 Funding Obtained – 5/8/2003

30. 4/17/0330 Program Manager (1) Hardware Development Manager (1) Hardware Engineer (1) Embedded Linux Programmer (1) Software Tester (1)

31. 4/17/0331 Program Manager Engineer II Engineer IV Embedded Linux Developer IMSAU QA

32. 4/17/0332 Milestone 9: IMS Access Unit Design Completed – 7/12/2003 Milestone 10: IMS Access Unit Prototype Developed – 8/11/2003 Milestone 11: IMS Prototype Testing Completed – 9/11/03 Milestone 12: Phase II Funding Obtained – 9/12/2003

33. 4/17/0333 Minimal working IMS access unit Development PC to act as the IMS server / input source Television to serve as display component Development Workstation IMSAU Prototype Display Component

34. 4/17/0334 042 Program Manager Embedded Linux Programmer Engineer IV SW Engineering Manager Quality Assurance Schedule in Months 13

35. 4/17/0335

36. 4/17/0336 Program Manager Hardware Technician Linux Developer Software Engineer II Engineer II Software Engineering Manager Engineer IV Windows NT Developer Embedded Linux Developer Server Q/A IMSAU Q/A Client Q/A Contract Specialist Financial Specialist

37. 4/17/0337 Milestone 13: Organization Approved – 10/20/2003 Milestone 14: Server Software Development Complete – 2/20/2004 Milestone 15: Client Application Software Complete – 2/20/2004 Milestone 16: Integration Testing Complete – 3/26/2004 Milestone 17 Development Phase Completed – 4/2/2004

38. 4/17/0338 Program Manager, SW Engineering Manager, Engineer IV, Software Engineer II, Engineer II Embedded Linux Programmer, Linux Programmer Client Server Programmer, Windows NT Programmer Quality Assurance (3) Electrical Engineering Tech Schedule in Months 59768101112 QA (1) Financial Specialist Contract Specialist 4

39. 4/17/0339

40. 4/17/0340 Program Manager Hardware Technician Software Engineer IIEngineer IV Contract Specialist Financial Specialist Purchasing Manager

41. 4/17/0341 Milestone 18: Product Plan Completed – 8/5/2003 Milestone 19: Factory Acceptance Test – 4/26/2004 Milestone 20: Customer Acceptance Tests – 5/14/2004 Milestone 21: Product Documentation – 6/14/2004 Milestone 22: Project Shutdown – 8/5/2004

42. 4/17/0342 0 Program Manager, Software Engineer Manager, Engineer IV, Software Engineer II Engineer II Electrical Engineering Tech Quality Assurance Schedule in Months 3124 Embedded Linux Programmer Linux Programmer Windows NT Programmer Client App. ProgrammerPurchasing Manager Financial Analyst Contracting Manager

43. 4/17/0343

44. 4/17/0344 Phase I – National Science Foundation / SBIR Information-Based Technologies Phase II - National Science Foundation / SBIR Phase III – Information Electronics and Technology Office (ITEO)

45. 4/17/0345 Program Management Reviews To be performed at each phase of software testing and prior to completion of each software development milestone. Technical Reviews Critical Design Review: during software testing and prior to software milestone completion. Software Requirements Reviews: Before and after completion of software coding. System Requirements Reviews: During the design phase of each software development milestone, and before integration testing.

46. 4/17/0346 Factory Acceptance Test: Follows completion of integration testing Consumer Acceptance Test: Conducted during project shut down management plan.

47. 4/17/0347

48. 4/17/0348

49. 4/17/0349 Customers Learning curve – Software and IMS Interface Reluctance to change Convincing the target market that IMS is an initial investment that saves money over time Product Development Development Delays Subcontracting delays in the production of IMSAU

50. 4/17/0350 IMS can lower media access costs in the home and business. IMS provides a means to better manage their media resources by using simple GUI interfaces. The IMS Access Unit serves as the all-in-one replacement for multiple media devices. IMS saves space, time, money.