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SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Topic for the Week: Strategy Under Uncertainty John A. Hengeveld week 5 class 1.

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Presentation on theme: "SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Topic for the Week: Strategy Under Uncertainty John A. Hengeveld week 5 class 1."— Presentation transcript:

1 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Topic for the Week: Strategy Under Uncertainty John A. Hengeveld week 5 class 1

2 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM AGENDA Strategy under Uncertainty Leadership of Uncertainty

3 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Lets discuss Uncertainty What does uncertainty mean to each of you? What uncertainty is acceptable in your organization? How does uncertainty impact value?

4 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM A Radical Concept The value of a firm is driven directly by the nature of uncertainties it choses to accept. Consider a firm with out

5 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Strategy under Uncertainty 1: Identify Nature and Extent Of Residual Uncertainties 3: Build a Portfolio of Actions 2: Define Strategic Posture 4: Actively manage the strategy Trigger Events Short Cycle Review of Portfolio

6 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Nature of Uncertainty 4 types of uncertainty –Pretty Clear Future –Future Alternatives –A Range of Future –True Ambiguity Give me examples of each….

7 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Strategic Posture Shape the future Adapt to the future Reserve the right to play

8 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Portfolio of Actions No Regret Moves Options Big Bet

9 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Leadership under Uncertainty Leadership of Disruption Looking at the view points of Christensen, and B&E, what different characteristics are required to manage under uncertainty? McCall’s model

10 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM A Framework for Finding the Right Organizational Structure and Home C A D B AutonomousMainstream DisruptiveSustaining Heavyweight Functional Poor Fit Good Fit Fit to Org Structure Fit with Org Values

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