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Visual Rhetoric English 105
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Everything is a Text Images can be “read” and interpreted in the same way as written texts What does this logo say about Northern Arizona University? What visual elements does it incorporate?
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What else? Web pages Posters Bumper stickers Television/movies Architecture Vehicles/industrial design Art/Sculpture
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What does this statue represent? What feelings/beliefs does it elicit? Why was it created? Who created it?
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The Rhetorical Triangle All texts can be interpreted using the rhetorical triangle: Ethos, Pathos, Logos Author, Audience, Purpose What else can we interpret using this triangle?
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Analyze this web page using the rhetorical triangle: What does it communicate?
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Other Elements We can also interpret web pages or other media using basic visual/design principles, such as: Color Shape Line Layout Juxtaposition Font/Type face “NY Sushi” @ www.thedesignersrepublic.com
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Analyze this site in terms of: Color, Shape, Line, Layout, Font. How does it differ from the Mc Donalds site? What does it communicate?
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What do the images used say about the U.S. army? The colors? The text/copy?
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So what? Understanding how these texts function help increase our awareness of we construct our own texts Understanding how we are influenced consciously/subconsciously on a daily basis Help separate valid from invalid advertisements, arguments, etc. The persuasive appeal of an ad ultimately is to compel you to a specific action. Images and logos create an indelible mark on our consciousness and are highly recognizable symbols.
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Which logos do you recognize?
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