1. WebFOCUS @ CentiMark Mike Galupi Pittsburgh User Forum March 29, 2011

2. AGENDA CentiMark – Who are we? CentiMark IT Environment Life Before WebFOCUS WebFOCUS – Past, Present & Future My Sales Portal – Homegrown ‘CRM’ using WebFOCUS Q&A

3. - Who are we? North America’s #1 commercial roofing contractor FY ’10 Revenue - $364.0M, Total Assets - $213.6M 1 st and only roofing contractor rated 5A1 by D&B Privately owned, incorporated in 1968 2,500 associates in 65 locations Primary areas of business: re-roof, roof repair/service, flooring (QuestMark Flooring) Corporate headquarters in Canonsburg, PA (Southpointe)

4. CentiMark Locations

5. CentiMark IT Environment SAP (back-end processing) Custom Java-based apps– WebSphere v6.1 (pre-sales) Custom android applications (field apps) Custom data warehouse in Oracle (v10g) Recently transitioned from Lotus Notes mail to Google mail MS Office ’97 – working towards transition to Google apps

6. CentiMark IT Environment IT Department – 20 members  CIO MIS Mgr (Hardware/Network)  Networking (2)  Helpdesk/Support (4) SAP Mgr  SAP Development (2) VP of Business Applications  Application Development (6)  BI / Report Development (2)

7. Life Before WebFOCUS Most reporting through SAP (limited to SAP users, at the time – no access to non-SAP data) Some java-based reporting All non-SAP reporting generated by Business Analysts – distributed to organization via email or shared network drives/intranet site No automated report delivery via email We needed an Enterprise reporting solution

8. WebFOCUS Past, Present & Future Past  Why WebFOCUS?  Initial environment  Early reporting solutions Present  Current environment  Current reporting solutions Future  Where we’re going

9. Past - Why WebFOCUS? Strongly considered 3 vendors WF – Ability to seamlessly connect to SAP & Oracle WF – Development tool, not just report writer  Integration possibilities  Custom security exit  SQL pass-thru WF – By far the most helpful and committed during POC process

10. Past -WF Environment THEN Installed Jan ’04 Version 5.2 WebFOCUS, Report Caster, Report Library, Resource Analyzer Self-service Reporting only – No MRE/Dashboard No true Dev environment (folder mgmt) Single app/client on Linux Single reporting server on UNIX 2 data adapters (Oracle, SAP)

11. Past -Hit the ground running 1st reporting app – ‘My Commissions’  Combine oracle & SAP data Use of 2 adapters allowed this to happen  Main output to be formatted as a ‘form’ Flexibility of WF allowed this to happen  Reports needed to be ‘personalized’ & access to individual data need to be defined by a custom security model Ability to included custom security exit allowed this to happen

12. Present – WF Environment THEN Installed Jan ’04 Version 5.2 WebFOCUS, Report Caster, Report Library, Resource Analyzer Self-service Reporting only – No MRE/Dashboard No true Dev environment (folder mgmt) Single app/client on Linux Single reporting server on UNIX 2 data adapters (Oracle, SAP) NOW Upgraded twice since ‘04 Version 7.1.4 (eagerly awaiting v8) MRE/Dashboard {’05} (upgraded to unlimited user license {’07}) Development Server {’06} Clustered app/client environment on Linux {’07} Clustered reporting servers on Linux {’07}

13. Present – Current Solutions Self-service area-specific & function-based report apps/portals Customer-facing report portals Application interface for java-based forms Reports called from java-based forms Limited ‘Scorecard’ reporting Over 1,000.fex files in production use Over 75 report caster jobs (internal & external delivery)

14. Area-specific reporting app

15. Function-based portal (pre-Db )

16. Customer-facing portal

17. ‘Scorecard’ report

18. Future – Where we’re going WF version 8.0 Continued expansion of customer-facing portals (MyCentiMark.com, MyQuestMark.com) Consolidation of area-specific and function- based apps into a single role-based portal Mobile – Mobile Dashboards, active technologies, etc.

19. My Sales Portal (MSP) Our sales management wanted an enterprise CRM solution (previously local versions of ACT!) Explored a few 3 rd -party tools  Too expensive  Difficult to customize to our processes  Difficult to synchronize with existing applications Solution – leverage some of our existing pre-sales applications and develop a home- grown ‘CRM’ portal w/WF & Java

20. MSP - Requirements Provide Report Card so sales reps know where they are relatives to goals Provide access to add/update contacts/customers records (schedule appointments, track activity, etc.) Provide access to other key sales transactions (Leads, Proposals, Forecasting) Provide ability to research contacts/customers as part of transactions Provide access to other sales-related applications and resources Personalized, one-stop shopping for Sales Reps

21. MSP - Homepage

22. MSP – Contact Search

23. MSP – Contact Maintenance

24. MSP – Lead Search

25. MSP – Lead Maintenance

26. MSP – Apps/Research

27. Q&A Mike Galupi CentiMark Corporation Phone: 724-514-8561 Email:mike.galupi@centimark.commike.galupi@centimark.com www.centimark.com www.mycentimark.com