1. Library Treasure Hunt Or How to Research Your Industry and Company

2. Use Authoritative Sources  Use…. Standard Industry Data Standard Industry Data Government Data Government Data Reviewed published sources Reviewed published sources  Be suspicious of….. Websites that pop up on Google searches Websites that pop up on Google searches Company websites Company websites Random consultants Random consultants  If its is in the library it is probably a good source.

3. Treasure Map of the Library  http://library.csun.edu/ http://library.csun.edu/  http://library.csun.edu/kbanderson/ http://library.csun.edu/kbanderson/

4. Defining Your Industry  When you select an industry for study you need to define it.  NAICS (North American Industry Classification) or Mergent can help you.  Lets Try Airlines

5. Lets Use the Treasure Map  http://library.csun.edu/kbanderson/ http://library.csun.edu/kbanderson/  Go to websites  Favorite Business Site  NAICS  Type in Airlines

6. Lets Find Some Resources for My Industry Paper  My industry is Airlines  My interest is Costs

7. The Research Process  Go to the library via CSUN web site: www.csun.edu www.csun.edu  Sign in  Choose articles and data bases  Choose a Field: Business and Economics  Choose a Data Base ABI/Inform  Enter Search term: Airline Industry + Costs  Limit Time Period  Choose Full Text

8. If you only use information you find in a Google search you won’t get a B.