1. Social Networking Basics AgrAbility Workshop Indianapolis, 2011

2. The INDATA Project at Easter Seals Crossroads M. Wade Wingler, ATP Director of Assistive Technology

3. If you only take away three things today… Start small and work into it or you’ll get overwhelmed Have a plan with realistic goals broken into small steps It changes fast--You’re going to have to want to be nimble with social media

4. What are these things like? (examples of each) Blog: Newspaper or magazine Facebook: Cup of coffee with friends Twitter: Passing notes in class YouTube: TV LinkedIn: Job fair Podcasts: Talk radio

5. The reason to consider Social Media Your audience uses these tools – Facebook: 800 Million active users – Twitter: 100 Million active users – LinkedIn: 100 Million users – YouTube: 490 Million users (per month) – At least some of those include your folks

6. SEO Search Engine Optimization – Not everyone will find your web page – You can’t include enough keywords, in a timely enough manner to make your web page stand out without looking contrived – Linking your blog to your web site drives traffic to you – Linking your Tweets, videos, Facebook status to your site drives traffic to you

7. The equipment required Basic: – A computer with an internet connection Extras: – Digital camera: Less than $100 – Videos: Flip cam and editing software (Free on Mac) – Podcasts: Microphone and editing software (Free on Mac)

8. The cost Most services are free Most software is free The rest is usually low cost unless you outsource all of it Most things that cost, increase with your use/success – We pay an intern for 20 hours a week to generate blog content and shoot/edit/caption our videos

9. The time required Making it part of your day takes practice My example – ½ day to record/produce podcast – 10 mins each day for tweets and facebook – The rest is part of what I do anyway Using interns has worked well for us

10. The tools and how they work (In order of our current priority) Blog (Wordpress – Free software & $4/month) Twitter (Tweetdeck - Free) Youtube (Free) Podcast (Garageband-Free, Libsyn-$5/month) Facebook (Free) LinkedIn (Free)

11. How we’re using these tools Increasing SEO Developing an interactive relationship with our audience/clientele Establishing ourselves as the experts Developing partnerships with others who use social media Vetting content for larger exposure R&D for our technical work

12. Our media schedule Monday: YouTube video Tues, Wed, Thurs: Blog posts Fri: Podcast episodes

13. First steps We do A LOT. We’ve been aggressively building our efforts for 3 years. Suggested first step: Pick one or two and start with them and see what kind of natural growth occurs.

14. Connect with us Twitter: @INDATAProject Facebook: facebook.com/INDATA YouTube: YouTube.com/INDATAProjectESC Blog: blog.eastersealstech.com Web: www.EasterSealsTech.comwww.EasterSealsTech.com Email: tech@eastersealscrossroads.orgtech@eastersealscrossroads.org Phone: 888-466-1314