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6/27/2015 Virtual AND Multicultural!! Team Challenges Svjetlana Madzar October 31, 2008
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6/27/2015 VTs are Vulnerable to… Failure to communicate and remember contextual information Uneven distribution of information Differences in what information is salient Differences in speed and timing Uncertainty about the meaning of silence
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6/27/2015 Practices of Effective Virtual Team Leaders (Malhotra et al. 2007) Trust through Technology Focus the norms on how information is communicated Revisit communication norms as the team evolves Make progress explicit through use of virtual workspace Equal “suffering” in the geographically distributed world
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6/27/2015 Practices, cont… Ensure diversity is understood, appreciated and leveraged Prominent team expertise directory and skills matrix in virtual space Virtual sub-teaming to pair diverse members Diverse opinions can be expressed through asynchronous means
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6/27/2015 Practices, cont… Manage virtual work-cycle and meetings All idea divergence between meetings (asynchronous) and idea convergence and conflict resolution during meetings (synchronous) Use the start of the meeting for social relationship building During meeting: ensure through “check-in” that everyone is engaged and heard from End of meeting: minutes and future plan posted
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6/27/2015 Interpretive Barriers Functional Heterogeneity Cultural Heterogeneity Virtuality
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6/27/2015 Decision Making: Cultural Tips The planning phase: Process vs. outcome orientation Hierarchy Beware of cultural dominance
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6/27/2015 Shared Understanding: A word of caution Stereotypes Consciously held Descriptive rather than evaluative Best “first guess” Modified with experience In the face of problems, assume misunderstanding until disagreement is proven. Adapted from Adler, Nancy J. (1991): International Dimensions of Organizational Behavior (2nd ed.). Boston: PWS-Kent, p. 72.
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