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The Cultural Revolution Politics, Posters, and Media Culture in China
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“Chairman Mao is the Red Sun in Our Hearts”
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The Great Proletarian Cultural Revolution 1966-1976 “standard” narratives: “ten years of calamity” “ultra-leftist aberration” Chairman Mao and the cult of personality carnival of destruction/ “Lord of the Flies” cultural wasteland/ totalitarian propaganda
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“Women hold up Half the Sky: How can we fail to transform nature?”
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History of the Cultural Revolution 1966-7: Radicalism and Red Guards 1968-1969: Factionalism and Military Re-Imposition of Control 1970-1976: Rise and dominance of the “Gang of Four” 1976: Chairman Mao’s death 1979-2009: “Reform and Opening” leading to marketization and globalization
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The Culture of the Cultural Revolution Socialist mass culture and mass media: radio re-diffusion poster art cinema literature Penetration of rural areas and the problem of literacy and dialect Participatory cultures Cross-platform “marketing”: the case of the “Little Red Book” Underground and unofficial culture
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Big character posters
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