1. Lippincott Library @ Wharton Online Business Research Cynthia L. Cronin-Kardon Reference Librarian, Lippincott Library January 2005

2. Online Business Research Commercial Business DatabasesBusiness Databases Available through the Lippincott LibraryLippincott Library Mostly, but not exclusively, WEB based

3. HOW CAN THEY HELP ME? Coursework Preparation Job Searching and Interview Preparation Tools of the Trade

4. Public WEB Free Immense Range of Data/Information... BUT Little Quality Control Incomplete Coverage Unstable Difficult to Search Efficiently

5. Commercial WEB Exclusive Content Controlled Content and Coverage Stable Interface Efficient Search Engines... BUT Expensive Learning Curve Embargoes

6. Types of Resources Business Literature Journals, Newspapers, Market Research Numeric Data Financial, Marketing, Economic Data Directories Companies, Affiliations, Associations Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

7. BUSINESS LITERATURE

8. FACTIVA Covers news, company research and stocks prices Joint venture of Dow Jones and Reuters 8,000 Full text Newspapers, Journals Deep archive of articles Exclusive Wall Street Journal Coverage Search & Retrieve in 20+ Languages Designed for the Corporate Desktop

9. LexisNexis Academic Thousands of full text business sources Premier Legal Database Academic Interface is Clumsy

10. Business Source Premier Full text PDF Files for Academic Business Journals – Exclusives (e.g. HBR) Good Indexing Extensive Journal Archives Citation Searching

11. ABI-INFORM  Covers Management, Finance, HR  Journals only; no newspapers  User friendly redirect  Full text PDF files

12. DIRECTORIES, AFFILIATIONS

13.  Hoovers: access to premium contentHoovers  D&B Million Dollar DirectoryD&B Million Dollar Directory  Corporate AffiliationsCorporate Affiliations  CorpTech: large directory of small private tech companies. Cd-rom only in the Library Directories

14. NUMERIC DATA FINANCIAL, ECONOMIC DATA

15. Financial and Economic Databases Bloomberg Thomson One Analytics Thomson One Analytics Thomson One Analytics Thomson One Analytics LIVEDGAR Internation Financial Statistics Online: IMF Internation Financial Statistics Online Datastream WRDS

16. Bloomberg Available in Lippincott Library and Huntsman Hall Training sessions given every Wednesday in Lippincott at 3:30pm

17. Wharton Research Data Service (WRDS) Easy to Use Interface to Numeric Data Sets Mostly Finance – COMPUSTAT, CRSP Gateway to ForresterForrester

18. INVESTMENT ANALYST RESOURCES

19. Investment Analyst Sources Thomson Analytics Multex Investext

20. MARKET RESEARCH

21. Market Research Sources Euromonitor's Global Market Information Database Euromonitor's Global Market Information Database TableBase / Business & Industry TableBaseBusiness & Industry Business Insights : International Business Insights Business Monitor International Mintel: U.S. Consumer Reports Mintel MRI+: Consumer Demographics: U.S. MRI+

22. Beyond the WEB Stand Alone Systems Bloomberg, DataStream, SDC CD-ROMs – Legacy Systems CD-ROMs Printed books & journals Library Staff

23. Finding Books FRANKLIN – Name of Online Catalog FRANKLIN Catalog of books and journals both in all formats (paper, microfilm, electronic) If book not available at Penn, often can be borrowed through “Borrow Direct”Borrow Direct

24. Access Issues Free to All Current Students On Campus IP Recognition – Except in Library Off Campus Requires Proxy Logon PennKey Authentication Firewall Problems Wireless Available on the ground, 1 st and 2 nd floors of the Library. Authenticate with PennKey

25. Finding Aids E-Resource Locator Database Wizard FAQ Online Guides / Tutorials PennText – Link to Full Text Journals PennText

26. Need Help? Phone: 215-898-5924 E-Mail: lippinco@wharton.upenn.edu lippinco@wharton.upenn.edu croninkc@wharton.upenn.edu Come in: 3420 Walnut St. 2 nd Floor West Sample Searches