2. Copyright © 2011 Learning Well AB Page 1March 2011 Myths, Facts and Limitations of RFID Gunnar Ivansson +46 70 332 84 70 gunnar.ivansson@learningwell.se www.learningwell.se

3. Copyright © 2011 Learning Well AB Sida 2March 2011 Applications 23 mm 0,6 gr

4. Copyright © 2011 Learning Well AB Sida 3 March 2011 Applications

5. Copyright © 2011 Learning Well AB Sida 4March 2011 Applications

6. Copyright © 2011 Learning Well AB Sida 5March 2011 Applications NFC

7. Copyright © 2011 Learning Well AB Sida 6March 2011 Myths, Facts and Limitations of RFID Myths and Facts

8. Copyright © 2011 Learning Well AB Sida 7March 2011 Myths and Facts FALSE RFID is just a new toy, it will pass…

9. Copyright © 2011 Learning Well AB Sida 8March 2011 Myths and Facts FALSE RFID is just an electronic barcode, why the hype?

10. Copyright © 2011 Learning Well AB Sida 9March 2011 Myths and Facts FALSE RFID is primarily a supply chain technology

11. Copyright © 2011 Learning Well AB Sida 10March 2011 Myths and Facts FALSE and TRUE You can take inventory with a push of a button

12. Copyright © 2011 Learning Well AB Sida 11March 2011 Myths and Facts FALSE But not far away The 5 cent tag

13. Copyright © 2011 Learning Well AB Sida 12March 2011 Myths and Facts FALSE Devices the size of a grain of rice

14. Copyright © 2011 Learning Well AB Sida 13March 2011 Myths and Facts FALSE RFID spells the end to privacy

15. Copyright © 2011 Learning Well AB Sida 14March 2011 Myths and Facts FALSE Possible to scan my credit card information from a distance

16. Copyright © 2011 Learning Well AB Sida 15March 2011 Myths and Facts TRUE Self service shops based on RFID, “Pick and Go” within 10 years

17. Copyright © 2011 Learning Well AB Sida 16March 2011 Myths and Facts FALSE Read my shopping bag from the other side of the street

18. Copyright © 2011 Learning Well AB Sida 17March 2011 Myths and Facts TRUE Possible to scan my library books from outside

19. Copyright © 2011 Learning Well AB Sida 18March 2011 Myths and Facts FALSE The tag cost is critical to making any deployment pay off

20. Copyright © 2011 Learning Well AB Sida 19March 2011 Myths and Facts FALSE There is No ROI for RFID

21. Copyright © 2011 Learning Well AB Sida 20March 2011 Myths and Facts FALSE RFID is only for large enterprises

22. Copyright © 2011 Learning Well AB Sida 21March 2011 Myths and Facts FALSE RFID is not ready because there is no standard!

23. Copyright © 2011 Learning Well AB Sida 22March 2011 Myths and Facts FALSE RFID is the only solution to automate traceability

24. Copyright © 2011 Learning Well AB Sida 23March 2011 Limitations Metal Water Our body Me and my generation Our imagination

25. Copyright © 2011 Learning Well AB Sida 24March 2011 Rfid - Radio Frequency Identification Systems