1. EURO 2008 as an economic factor Deyan MILJKOVIC Stephanie PIRRINGER Michael ZOECHLING Adam BEYER

3. EURO 2008 1960 first Euro Soccer Championship UEFA EURO 2008TM is the 3rd-largest sports and media event in the world 350 to 400 million people all over the world will watch the final on 29 June 2008 live on their TV screens 1,500 radio and TV stations

4. Boosting Vienna’s Image value-added activities totaling EUR 321 million additional purchasing power of EUR 263.4 million increase in the number of overnight stays by one million

5. Tourism & Infrastructure "football tourists", on average, spend 50 percent more than other guests Adjusted shop opening hours Infrastructure: numerous projects -Ernst Happel Stadium -underground line U2 -Viertel 2 www.viertel-zwei.atwww.viertel-zwei.at -Hoch 2 -"Stadion Center" shopping mall http://www.stadioncenter.at/

6. OFFICIAL SPONSORS Official Euro 2008 commercial partnersare contributing $382 millionto the total 1.9 billion tournament income

7. Ambush Sponsors  Ambush marketing was coined in the early 1990s when it started during the Olympics  It described the strategy of large firms that associated their brand with large events without paying for the privilege.  Last World Cup the 20 official sponsors faced over 4 million ambushers  Fanzones – where supporters can watch games on a big screen  Restaurants will be excluded from fanzone designation for selling beers other than the official brand. And people entering Fanzones or stadiums risk having clothing removed if they bear the unofficial logos

8. GO ITALIA!!!!!!