1. “Accessing the Dream” – different perspectives on knowledge transfer Kay Biscomb – SSPAL Karen Bill – SSPAL Chris Cannon – Wenlock Olympian Society

2. Outline of the Presentation The Sport Theme Group Wenlock Olympian Society Explanation of the collective project –Accessing the Dream Discussion analysing different views of knowledge exchange

3. Centres for Knowledge Exchange Centres for Knowledge Exchange (CKEs) are innovative partnerships aimed at developing good practice in knowledge exchange between institutions and businesses and within a specific locality, region or sector (HEFCE, 2007). Twenty two centres were established in 2004, and the West Midlands centre is known as Contact Knowledge Exchange (KE). All West Midlands Higher Education Institutions are members of Contact KE

4. Contact KE’s aims are to: –to stimulate and articulate intelligent demand from business –to increase the capability of universities to respond to identified business needs. We have eight theme groups and sport is one of these. We are the only regional group to highlight sport as a key potential within this sector

5. Contact Knowledge Exchange STG Wolverhampton Staffordshire Birmingham Newman BCU Worcester University Coll Bham Food E+E ICT Materials Health Media Design

6. Wenlock Olympian Society The Society is devoted to preserving the ideals of Dr William Penny Brookes, founding father of the Modern Olympic Games It was in 1850 that the first ever Olympian Games were held here in Much Wenlock. The brainchild of Dr Brookes, the Games were originally designed "to promote the moral, physical and intellectual improvement of the inhabitants of the Town and neighbourhood of Wenlock“ Over subsequent years this concept inspired individuals & sporting organisations throughout Europe - inspiration that no doubt made a significant contribution to the re- birth of the modern Olympic Games in 1896

7. Accessing the Dream The project identified by early discussions for WOS and STG to work collaboratively Initial plan to: –Produce a teacher’s pack for KS1 and KS2 –Educational board game –Virtual town Reality has produced a draft version of teacher’s pack and will have evaluated this by September 2009

8. Key Features of the Teacher’s Pack Reproduction artefacts Stories about the life of Dr William Penny Brookes (KS1 and KS2) Teacher’s planning documents Card sets x 2

9. Museum on the Move

10. Contact Knowledge Exchange STG Wolverhampton Staffordshire Birmingham Newman BCU Worcester Birmingham Col WOS

11. STG WOS Accessing the Dream Museum on the Move

12. STG WOS Traditional Conception of Knowledge Transfer More Recent Interpretation of Knowledge Exchange

13. STG WOS Accessing the Dream A Different View of Knowledge Exchange MOTM

14. Discussion Traditional conceptions of knowledge exchange –Paternalistic, hierarchically conceived Foucault’s –power and knowledge Fully embracing partnerships allow for holistic forms of knowledge exchange

15. Conclusions The multiplicity of partnerships in our project results in knowledge exchange in a broader more holistic sense