1. Ethics and Social Responsibility pp. 461-476

2. Ethics  The moral principles and values that govern actions & decisions by individuals & groups.  Doing what is right. Respecting: - colleagues. - colleagues. - integrity of the product/service. - integrity of the product/service. - integrity of communication. - integrity of communication.  Laws are society’s values & standards that are enforceable in courts.  Unethical vs. illegal (Fig. 4-1).

3. Determinants of Ethical Behavior Fig. 4-2  Society: sets the general ethical values of a culture and sub-cultures.  Business culture & practices: set the boundaries between competitive & unethical behavior.  Codes vs. actual behavior.  Personal morals & ethical beliefs: may or may not be related to religious beliefs.

4. Business Espionage Business Espionage  The clandestine collection of trade secrets or proprietary information about a company’s competitors.  Both unethical & illegal.

5. Codes of Ethics  Formal statements of ethical principles and rules of conduct.  AMA Fig. 4-3 (pp. 409-410).

6. Two Views of Ethics  Moral idealism = certain values are universal.  Utilitarianism = greatest good for the greatest number; benefits exceed costs.

7. Social Responsibility  Responsibility of the organization as part of the larger society.  Profit responsibility.  Stakeholder responsibility.  Social responsibility: - Public interest groups - Public interest groups - Public image - Public image - Doing good frequently good for business - Doing good frequently good for business ex. Green marketing & buildings. ex. Green marketing & buildings.

8. Sustainable Development  Conducting business in a way that protects the natural environment.  Has “sustainable” simply become a public relation term for many companies.  Other Trends:  Carbon Off-sets.  Fair Trade.