1. Future Trends in Search User Interfaces Dr. Marti Hearst UC Berkeley i-Know Conference Keynote Sept 1, 2010

2. Forecasting the Future First: What are the larger trends? In technology? In society? Next: Project out from these.

3. 3 Natural Interfaces Wide adoption of touch- activated devices with excellent UI design Latent preferences for audio and video Wide adoption of mobile devices with data service Wide adoption of social media and user-generated content Improvements in NLP, speech recognition via huge data sets Increasingly available rich, integrated data sources

4. 4 Trend: Natural Interfaces What does this mean for Search UIs?  Longer, more natural queries  Including “sloppy commands”  Social Search  Better Mobile Interfaces  Audio (spoken) queries and results  Context-sensitive results  Longer term:  Video and audio dominating text  Dialogue / conversational interactions

5. Trend: More Natural Queries

6. 6 Trend: Longer, more natural queries  The research suggests people prefer to state their information need rather than use keywords.  But after first using a search engine they quickly learned that full questions resulted in failure.  Average query length continues to increase  Major search engines are now handling long queries well.  Information worded as questions is increasing on the web.  From social question-answering sites and forums.

7. 7 A recent example: keywords failed

8. 8 A recent example: ask as a question

9. 9 A recent example: get an answer

10. 10 Advanced user interface design

11. 11 Trend: More Natural Queries  Blend two ideas:  “sloppy commands”  predictions based on user behavior data  This is subtly and steadily increasing in sophistication across many interfaces

12. 12 Sloppy Commands  Like command languages, but  the user has a lot of flexibility in expression  so memorization is not required  “time graz” “what time is it in graz” “graz time now”

13. 13 Sloppy Commands + Visual Feedback  Can include rich visual feedback  Quicksilver in Apple  Inky by Miller et al.

14. 14 Sloppy Commands + Rich Data  Combine Mozilla’s Ubiquity and Freebase to make a flexible predictive query engine  By spencerwaterbed: http://vimeo.com/13992710

15. 15 Sloppy Commands + Rich Data  Combine Mozilla’s Ubiquity and Freebase to make a flexible predictive query engine  By spencerwaterbed: http://vimeo.com/13992710

16. 16 Far Future Trend: Dialogue  We’re still far away.  SIRI is promising as a move forward; based on state- of-the-art research.

17. Trend: Social Search People are Social; Computers are Lonely. Don’t Personalize Search, Socialize it!

18. 18 Social Search Implicit : Suggestions generated as a side-effect of search activity. Asking : Communicating directly with others. Collaborative : Working with other people on a search task. Explicit : knowledge accumulating via the deliberate contributions of many.

19. 19 Trend: Social Search  Social ranking  Explicitly recommended  Digg, StumbleUpon  Delicious, Furl  Google’s SearchWiki  Implicitly recommended  Click-through  People who bought…  Yahoo’s MyWeb (now Google Social Search)

20. 20 Social Search: Implicit Suggestions  Human-generated suggestions still beat purely machine-generated ones  Spelling suggestions  Query term suggestions (“search as you type”)  Recommendations (books, movies, etc)  Ranking (using clickthrough statistics)

21. 21 Social Search: Asking for Answers What do people ask of their social networks? Type%Example Recommendation 29% Building a new playlist – any ideas for good running songs? Opinion 22% I am wondering if I should buy the Kitchen-Aid ice cream maker? Factual 17% Anyone know a way to put Excel charts into LaTeX? Rhetorical 14% Why are men so stupid? Invitation 9% Who wants to go to Navya Lounge this evening? Favor 4% Need a babysitter in a big way tonight… anyone?? Social connection 3% I am hiring in my team. Do you know anyone who would be interested? Offer 1% Could any of my friends use boys size 4 jeans? Morris et al., CHI 2010

22. 22 Social Search: Explicit Help via Question-Answering Sites  Content is produced in a manner amenable to searching for answers to questions.  Search tends to work well on these sites and on the internet leading to these sites  Like an FAQ but  with many authors, and  with the questions that the audience really wants the answers to, and  written in the language the audience wants to use.

23. 23 Social Search: Seeing what people you know have seen  Yahoo MyWeb, Google Social Search

24. 24 Social Search: Explicit Suggestions Building Knowledge  Social knowledge management tools seem promising  Utilize the best of social networks, tagging, blogging, web page creation, wikis, and search. Millen et al., CHI 2006

25. 25 Social Search: People Collaborating Tools to help with this are only just beginning. Pickens et al., SIGIR 2008

26. 26 Future Trend: The Decline of Text  Or: the rise of audio/video  The “cultural heavy lifting” in America is moving from text to audio and video.  Video and audio are now easy to produce and share.  Pew: Use of video sharing sites doubled from 2006-2009  YouTube: Video “responses” apparently arose spontaneously  Videos for presidential debates were mundane.  Millions of video views; no where near this number for article readings  Pew: Marketing emails with podcasts 20% more likely to be opened.  Movies with subtitles do poorly in the U.S.  Newspaper web sites are starting to look like TV. (Full essay at http://edge.org/q2009/q09_9.html#hearst)

27. 27 Future Trend: The Decline of Text and Rise of Audio/Video  Other advantages  Doesn’t require literacy (but can serve as a bridge)  Robust video devices to teach agricultural techniques  What about the popularity of texting?  An interesting counter-trend  Especially popular among youth  Cheap  Can be done surreptitiously (Full essay at http://edge.org/q2009/q09_9.html#hearst)

28. 28 Future Trend: The Decline of Text and Rise of Audio/Video  What is currently solved:  Ease of creating and sharing videos  What needs improvement  Editing tools  The main impediments to more fully replacing text are:  The need for better search and scanning of audio and video  A means for silent audio input  What about the popularity of texting?  An interesting counter-trend  Especially popular among youth  Cheap  Can be done surreptitiously (Full essay at http://edge.org/q2009/q09_9.html#hearst)

29. 29 Future Trends … not so much?  Personalization  Visualization … some breakthroughs are needed.

30. 30 Summary  As CS gets more sophisticated, we can build search interfaces that allow people to interact more naturally:  More language-like queries  Speaking & hearing rather than typing & reading  More able to interact with other people while doing search tasks  More able to use the knowledge in peoples’ heads

31. Thank you! Marti Hearst UC Berkeley Book full text freely available at: http://searchuserinterfaces.com