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Baruch College April 1, 2008 Peter O’Toole Director Public Relations
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ecomagination 1.Grow revenues to $20B 2.Double clean R&D to $1.5B 3.Reduce GHG, energy use 4.Inform the public
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Revenues ($B) Orders and Commits ($B) 9 17 20 ‘04‘05’06’07 24 17 23 9 11 21 14 '05'06'07'08'09'10 +20% CAGR Energy Aviation Transportatio n WaterOil & Gas C & IFinancial Services Revenue…$20B by 2010 Products in every business $70B Orders$20B Rev by ’09 $25B
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R&D … $1.5B by ’10 0.7 0.9 1.1 1.2 1.4 1.5 R&D Investment ($B) >$1B “clean tech” fund Product portfolio –’05-’071760 Future Technologies –CO 2 capture –Zero liquid discharge –Alternative fuels –Waste to Energy –Demand Side Mgt.
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Lower emissions Beating all emissions & energy targets 200 kT CO2 reduced $100 MM ’07 energy savings Engaged teams Lean, “Treasure Hunts” & GE solutions C&I Biomass Waste Heat Recovery Hungary Jenbacher Gas Engine Gas engine waste heat Biomass heat Compressor waste heat Out of service blds.
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Public Policy Outreach Public Relations ZengSchwarzenegger EUKoreaMiddle East Advocacy Thought-Leadership Legislation
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172Avnet14,254 173ConAgra Foods14,172 174Fluor14,079 176Chubb14,003 177Enterprise GP Holdings13,991 178Qwest Communications13,923 Leveraging ecomagination’s … Rank Company Revenue ($millions) Brand Reputation Scale
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2007 Dow Jones Sustainability Index 2008 America’s and World’s Most Admired Companies (Top 5) Fortune 2008 Most Innovative Companies (#4) Fast Company GE’s reputation
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The GE Brand 2nd Most Valuable Brand $62B brand value Millward Brown/FT, 2007
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Overall impact for GE and the brand Customers New collaborations Products Technical and commercial innovation Policy A seat at the table Employees Grass roots support, best talent Public opinion Message resonating
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