1. 1 Writing the Report Module 7

2. 2 Keep focused on the timeline Week 1234567891011 Prepare for Kick-off Meeting Assign teams Team forming Review and execute consulting contract Interview and research business Draft, revise and execute team contact Draft and revise project management plan Start secondary research Draft and revise business case statement Analyze and organize secondary research Plan, draft and test primary research Conduct primary research Analyze and organize primary research Draft and revise preliminary recommendations Draft final report Draft, revise, rehearse presentation Revise final report DUE Consulting Contract Team Contract Project Manage- ment Plan Business Case Statement including SWOT analysis Primary Research Instrument Prelimin- ary Recom- mend- ations Draft report Final Present- ation Final Report

3. 3 Writing the Report One of the most challenging things to do Must be of one voice (even though a team wrote it) Choose the final editor based on writing style Have a style sheet or how you refer to common terms (company name, product name, Internet, Web site, Podcasting) Have a template for headings

4. 4 Hints Typically about 50 pages, so first draft is significantly longer Must include appendices of all work Make ample use of graphics—people look at pictures first and, when used well, they communicate complex ideas more easily

5. 5 What does this matrix show? SourcesWRG Inc. BisysIntegra Teleco m I.S. DomainN.W. HospitalStarbucksCOSTCOUltrabac Through a promoti onal product s distribut or 70%100% 10%75% Direct from the manufa cture/im printer 70%90%25% Catalog 20%5% Through an ad or sales promoti onal agency 10%5% By placing an order on the internet Through a retail store 10%

6. 6 What does this graphic show?

7. 7 Key points for graphics Use color if you can Use text (you don’t have to abbreviate) Keep display clear Show data Eliminate ambiguity Don’t distort data

8. 8 Live with your data In order to create great graphics you have to understand your data well Lay out your data and take the time to really study it to see what it shows

9. 9 The Report Cover letter Executive Summary Table of Contents (Use Word) Key findings –Evidence Recommendations –Support –Where to get resources –How to measure success –Time table for implementation Appendices –Surveys and raw data –Lists