1. DVD Wars By: Ronnie Jacko and Eric Lora

2. Background  Sony Blu-Ray vs. Toshiba HD DVD  6 Year War  24 Billion a Year  February 19th.  Price per movie $20-$28  Sony Blu-Ray vs. Toshiba HD DVD  6 Year War  24 Billion a Year  February 19th.  Price per movie $20-$28

3. Sony Blu-Ray  “ Blu-ray aims to deliver a theater-like experience of crystal-clear video and surround-sound audio on a home TV ”  First debuted in 2002 at Japanese Expo  6 Million Purchasers  Compatible with PS3  Has 70% support of movie studios  Sold twice as many discs as HD DVD  Holds more data than HD DVD  “ Blu-ray aims to deliver a theater-like experience of crystal-clear video and surround-sound audio on a home TV ”  First debuted in 2002 at Japanese Expo  6 Million Purchasers  Compatible with PS3  Has 70% support of movie studios  Sold twice as many discs as HD DVD  Holds more data than HD DVD

4. Toshiba HD DVD  Support from only two movie studios; Universal and Paramount  Xbox 360 requires an add on accessory; $180.  Was a first mover but Sony capitalized on weaknesses.  Support from only two movie studios; Universal and Paramount  Xbox 360 requires an add on accessory; $180.  Was a first mover but Sony capitalized on weaknesses.

5. The Results  Wal-Mart, Best Buy and Netflix stopped carrying HD DVDs because of poor sales.  Universal Studies now will produce Blu- Ray DVDs, Dreamworks and Paramount will likely follow.  Toshiba joining Blu-Ray? No  Wal-Mart, Best Buy and Netflix stopped carrying HD DVDs because of poor sales.  Universal Studies now will produce Blu- Ray DVDs, Dreamworks and Paramount will likely follow.  Toshiba joining Blu-Ray? No

6. Sources  Edwards, Cliff. "R.I.P., HD DVD." Business Week 20 FEB 2008 20 FEB 2008.  Hall, Kenji. "DVD Format Wars: Toshiba." Business Week 19 FEB 2008 20 FEB 2008.  Falcone, John P.. "HD DVD vs. Blu-ray." CNET 21 MAR 2006 20 FEB 2008.  http://www.youtube.com/watch?v=VNoeJH2aQW8  Edwards, Cliff. "R.I.P., HD DVD." Business Week 20 FEB 2008 20 FEB 2008.  Hall, Kenji. "DVD Format Wars: Toshiba." Business Week 19 FEB 2008 20 FEB 2008.  Falcone, John P.. "HD DVD vs. Blu-ray." CNET 21 MAR 2006 20 FEB 2008.  http://www.youtube.com/watch?v=VNoeJH2aQW8