1. Empowering the largest knowledge workforce on Earth. txteagle

2. OVERVIEW Copyright © 2009 txteagle, LLC. All rights reserved.

3. Billions of mobile phone subscribers living in the developing world who could really use an extra dollar / day… Companies are inundated with tasks humans can do better than computers. Operators are desperate to differentiate and reduce churn. Copyright © 2009 txteagle, LLC. All rights reserved.

4. BPO TASKS & COSTS Copyright © 2009 txteagle, LLC. All rights reserved.

5. Text Tasks Translation Software Localization Nokia Menus Google Interface Web Content News articles YouTube Videos Email translation Text Validation Does Circus Shitty really sound like Circuit City? Copyright © 2009 txteagle, LLC. All rights reserved. Text Sentiment (tweets / blogs / news / ) positive / negative / neutral referencE Surveys Market Research Do you like Coke's new campaign? Operators Are you satisfied with your service?

6. Image Tasks Image Transcription Book digitization Recaptcha (OCR) Boxes of barcodes Bib numbers on cyclists Menus Handwritten registries Street Text from video frames Copyright © 2009 txteagle, LLC. All rights reserved. Image Tagging Porn / Not Porn Are there people? Keyword for video frame? YouTube / Bing video meta-data / annotation Image Validation Is this ebay photo of a "Nissan Sentra" car?

7. Local / Audio Tasks Audio Transcription Video Transcription Voicemail Jot Translation Radio content Video content Conversation content Copyright © 2009 txteagle, LLC. All rights reserved. Local Content What is the current gas price at the following petrol station? Send us a photograph of the price signage. What is the correct address and phone number for Bata Shoes in Nairobi?

8. TXTEAGLE: A SYSTEM TO ENABLE TASK OUTSOURCING Copyright © 2009 txteagle, LLC. All rights reserved.

9. System Design Accuracy Inference Engine Accuracy, Allocation, Expertise Task Database Active Users Who Responded User Database User Profiles Reputation Copyright © 2009 txteagle, LLC. All rights reserved. SMS SMS Gateway USSD USSD Gateway HTML WAP Browser

10. Binomial Model Copyright © 2009 txteagle, LLC. All rights reserved.

11. Expertise Inference Copyright © 2009 txteagle, LLC. All rights reserved.

12. OPERATOR INTEREST Copyright © 2009 txteagle, LLC. All rights reserved.

13. Benefit to the Operator New Revenue Stream - 10% of money paid to subscribers - ARPU increases despite poor subscribers Differentiation and Marketing - Be the exclusive operator to enable subscribers to earn airtime or money. Copyright © 2009 txteagle, LLC. All rights reserved.

14. Operators Who Have Approached Us MTN (Africa, Middle East) - Afghanistan, Benin, Botswana, Cameron, Congo, Cote d’Ivoire, Cyprus, Ghana, Guinea, Iran, Liberia, Montenegro, Nigeria, Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen, Zambia Zain (Africa, Middle East) - Barhrain, Burkina Faso, Chad, Congo, Gabon, Ghana, Iraq, Jordan, Kenya, Kuwait, Lebanon, Madagascar, Malawi, Niger, Nigeria, Palestine, Saudi Arabia, Sierra Leone, Sudan, Tanzania Telefonica (South America) - Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Peru, Puerto Rico, Venezuela Other Operators - Safaricom – Kenya- Viva – Dominican Republic - Axis – Indonesia - Aditya Birla - India Copyright © 2009 txteagle, LLC. All rights reserved.

15. CASE STUDY: KENYA Copyright © 2009 txteagle, LLC. All rights reserved.

16. Pilot SMS-based service for Nokia 45 Pilot Users: Security Guards Taxi Drivers High-School Students 120 Words in 30 languages: Address Book Alarm Applications Bookmarks Calculator Copyright © 2009 txteagle, LLC. All rights reserved.

17. After 36 Hours… ~900 Users Kikuyu and Luo Tasks Completed within 10 hours 20% of the words spelled correctly, 65% correct word but misspelled, 15% wrong translation Copyright © 2009 txteagle, LLC. All rights reserved.

18. Lessons Learned Service needs no advertising (completely viral amongst subscribers). Subscriber payments should be not linked to client payments. One-Off Software Localization is not sustainable. Need to look to the BPO industry for billions of tasks. Copyright © 2009 txteagle, LLC. All rights reserved.

19. LOOKING FORWARD Copyright © 2009 txteagle, LLC. All rights reserved.

20. 2009 Deployment The Dominican Republic Kenya Rwanda Copyright © 2009 txteagle, LLC. All rights reserved. Mexico

21. 2009 Clients Our Mission: Finding the Tasks to meet the Demand. Copyright © 2009 txteagle, LLC. All rights reserved.

22. Business Development Wanted: Business Development Executive - Broad experience in the BPO sector - Extensive network with major outsourcing clients and service providers, ideally as a broker - Can grow and manage the txteagle biz-dev team. - Desire to change the world Copyright © 2009 txteagle, LLC. All rights reserved.

23. 15 Million East Africans are ready to start earning.