1. Chapter Seven Developing a Global Mindset

2. Copyright © Houghton Mifflin Company. All rights reserved.7 - 2 Figure 7.1: Elements of the Global Mindset Categorizing Global Marketing Mindsets

3. Copyright © Houghton Mifflin Company. All rights reserved.7 - 3 Categorizing Global Marketing Mindsets (cont’d) Domestic Mindset International Mindset Multinational Mindset Panregional Mindset Global Mindset

4. Copyright © Houghton Mifflin Company. All rights reserved.7 - 4 Knowledge Components for the Global Perspective Key Market Knowledge

5. Copyright © Houghton Mifflin Company. All rights reserved.7 - 5

6. Copyright © Houghton Mifflin Company. All rights reserved.7 - 6 Knowledge Components of the Global Perspective Economic Knowledge

7. Copyright © Houghton Mifflin Company. All rights reserved.7 - 7

8. Copyright © Houghton Mifflin Company. All rights reserved.7 - 8 Knowledge Components of the Global Perspective (cont’d) Political Knowledge Cultural Knowledge Historic Knowledge Geographic Knowledge Understanding Global Market Facts The Importance of Acquiring Global Key Market Knowledge

9. Copyright © Houghton Mifflin Company. All rights reserved.7 - 9 Customer-Based Global Logics Global Customer Logic

10. Copyright © Houghton Mifflin Company. All rights reserved.7 - 10 Figure 7.2: Global Customer Logic

11. Copyright © Houghton Mifflin Company. All rights reserved.7 - 11 Customer-Based Global Logics (cont’d) Global Information Logic Global Purchasing Logic

12. Copyright © Houghton Mifflin Company. All rights reserved.7 - 12 Figure 7.3: Global Market Segmentation Matrix

13. Copyright © Houghton Mifflin Company. All rights reserved.7 - 13 Industry-Based Global Logics Global Competitor Logic

14. Copyright © Houghton Mifflin Company. All rights reserved.7 - 14 Figure 7.4: Global Competitive Theaters

15. Copyright © Houghton Mifflin Company. All rights reserved.7 - 15 Industry-Based Global Logics (cont’d) Global Industry Logic Global Size Logic Global Regulatory Logic Integrating Global Logics into a Composite View

16. Copyright © Houghton Mifflin Company. All rights reserved.7 - 16 Figure 7.5: Global Logic Patterns

17. Copyright © Houghton Mifflin Company. All rights reserved.7 - 17 Global Market and Opportunity Assessment The World Market as a Global Chessboard

18. Copyright © Houghton Mifflin Company. All rights reserved.7 - 18 Source: The State of the World Atlas, Sixth Edition by Dan Smith. Copyright © 1999 by Dan Smity; illustrations copyright by Myriad Editions Limited. Used by permission of Penguin, a Division of Penguin Putnam, Inc. Figure 7.6a: The Traditional vs. the Global Chessboard

19. Copyright © Houghton Mifflin Company. All rights reserved.7 - 19 Figure 7.6b: The Traditional vs. the Global Chessboard (cont’d) Source: The State of the World Atlas, Sixth Edition by Dan Smith. Copyright © 1999 by Dan Smity; illustrations copyright by Myriad Editions Limited. Used by permission of Penguin, a Division of Penguin Putnam, Inc.

20. Copyright © Houghton Mifflin Company. All rights reserved.7 - 20 Figure 7.6c: The Traditional vs. the Global Chessboard (cont’d) Source: The State of the World Atlas, Sixth Edition by Dan Smith. Copyright © 1999 by Dan Smity; illustrations copyright by Myriad Editions Limited. Used by permission of Penguin, a Division of Penguin Putnam, Inc.

21. Copyright © Houghton Mifflin Company. All rights reserved.7 - 21 Global Market and Opportunity Assessment (cont’d) Understanding Lead Markets

22. Copyright © Houghton Mifflin Company. All rights reserved.7 - 22 Figure 7.7: Lead-Market Relationships

23. Copyright © Houghton Mifflin Company. All rights reserved.7 - 23 Individual Skills for a Global Mindset Global Language Communications Skills Global Telecommunications Skills