1. Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center

4.  Social Media Revolucíon  Small Business Advantage  Social Media as a Tool  Directories  Blogs  Photo Sharing  Video Sharing  Social Buying

6. The Printing Press

7. The Revolver

8. The Automobile

9. The Personal Computer

10. The World Wide Web

12. Connect Communicate Care

13. Small Business are Customer Driven

15. Corporate America Your Lunch

17.  Just another Marketing channel  Doesn’t fit structure  Let’s Fake it  Let’s Buy Our Way In  Long term approach  No guaranteed results  New Metrics “I See Nothing” is Not A Strategy

18.  Transparency  Open Source  Mobile  Interactive  Grassroots  Sharing  Community  Responsibility

21. “A citizen who has a way to become more involved with the process, will more likely spread the word.”

25.  Substitute for Marketing Strategy  Substitute for Customer Service  A Brand Changer  A One-Time Effort The Secret is: THERE IS NO SECRET INGREDIENT

27.  Directories  Blogs  Photo Sharing  Video Sharing  Social Buying

28.  Linked In  Facebook  MySpace  Friendster  MyLife

31. Launched in May 2003. Founder Reid Hoffman, previously CEO of LinkedIn and now executive vice president of PayPal, oversees day-to-day operations and is also Chairman of the BoardReid HoffmanCEOvice presidentPayPal It is mainly used for professional networking.professional networking Spanning more than 200 countries and territories worldwide 110 MILLION USERS

33.  Set up a Personal page  Complete the profile entirely  Update resume & upload a professional picture  Ask for endorsements  Join Groups  Share your Knowledge  Network Activity  Keep it business focused  Inform  Educate  Establish a regular posting schedule

35. 750 MILLION USERS Mark Zuckerberg launched Facebook from his Harvard dorm room on February 2004., Idea came from a student directory in prep school known as the "Facebook". Once at college, Zuckerberg's Facebook started off as just a "Harvard-thing", until Zuckerberg then decided to spread Facebook to other schools and enlisted the help of roommate Dustin Moskovitz. They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale, and then to other schools with social contacts with HarvardDustin MoskovitzStanfordDartmouthColumbiaCornellYale

36. People on Facebook  More than 750 million active users  50% of our active users log on to Facebook in any given day  Average user has 130 friends  People spend over 700 billion minutes per month on Facebook Activity on Facebook  There are over 900 million objects that people interact with (pages, groups, events and community pages)  Average user is connected to 80 community pages, groups and events  Average user creates 90 pieces of content each month  More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

37. Global Reach  More than 70 translations available on the site  About 70% of Facebook users are outside the United States  Over 300,000 users helped translate the site through the translations application Platform  Over 190 countries use Facebook Platform  20 million applications installed daily  250 million people a month use Facebook on external websites  10,000 new websites integrate with Facebook every day  More than 2.5 million websites have integrated

38.  Set up a Personal page  Set up a Business page (Like)  Add Contents, Photos & Biz Profile  Invite friends  Set up a Sub-Domain – Min. 25 Likes

39.  Status Updates – Wall Posts  Link Link Link  Post Targeted Updates  Post Special Offers to Facebook fans  Ask Questions  Hold Contests  Request Feedback CONTENT IS KING!

40.  Blogger  WordPress

41.  Blogs are Quick and Easy to Update  Fast and Cheap way to get Online  Establishes Credibility  Help Drive Traffic to your Site  Loved by Search Engines

42.  What is your Objective?  Determine Core Message  Who is your Ideal Reader  What do you want them to do?  Stick to an Editorial Calendar  Check out the Competition *Over 50% of blogs are abandoned within the first 90 days

43. http://www.youtube.com/watch?v=livzJTIWlmY “It forces you to become part of the conversation” “No single thing has been more important in my life professionally than in the last 15 years then blogging.” Tom Peters

45. Created in 2006 by Jack Dorsey.Jack Dorsey Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.social networkingmicrobloggingtext-basedcharacters 200 MILLION USERS generating over 200 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as the "SMS of the Internetsearch queriesSMSInternet

56.  Event Based Tweets  Link Link Link  Use Your Branding  Use Hash Tags – seachablility  Follow & Observe  Share, Listen, Ask, Respond, Reward  Do not hard sell – Establish a Voice

57.  Flickr  Picassa  Photobucket  Snapfish

59.  Post all Marketing photos  Post People Photos PR  Share Product and Service photos  Name Photos  Place photos from the sharing sites  Increase Natural Search

60.  You Tube  Vimeo  Animoto

62.  Set up a Channel  Have a Strategy  Have a Concept – Be Unique  Watch Production Value  Allow feedback  Show link info on videos

63.  Woot  Groupon  Living Social

73.  Commit Resources  Create a Social Media Plan  Integrate with Marketing  Do Your Homework  Content is King  Metrics

77. Thank You