1. Demand & Supply Group Members: Joel Shreya Jway Darrel Wei Xuan Jing Wen

2. iPAD

3. What A tablet computer announced by Apple Computer, Inctablet computerApple Computer, Inc It uses a virtual keyboard for text input and runs most iPhone apps.virtual keyboard iPhone apps

4. RELEASE Apple began taking pre-orders for the iPad from U.S. customers on March 12, 2010 The Wi-Fi + 3G version was released on April 30.3G

5. Financial Conference Call, Steve Jobs announced that Apple had sold more iPads than Macs for the Fiscal Quarter.

6. Determination of $ O Producer O Productivity O Target profit O Consumer O Economy O Price of substitutes

7. Producer Better state of technology Number of iPads produced/unit time increases Efficiency or productivity increases Cost of unit will decrease (and vice-versa) Productivity

8. An Example O Japan O Major producer of iPad parts O Recent earthquake and tsunami O Threaten supplies O Cause producers to decrease Productivity O Result in price to increase

9. Producer Producers are profit-driven Set prices where they can earn a profit Will adjust prices according to the % profits they want to earn Target Profit

10. Consumer Changes in consumers’ income(either increase or decrease) Directly proportional to demand for iPads Will cause producers to supply accordingly Hence determines price accordingly Economy

11. Consumer Compare prices of the different goods Prices compared in terms of monetary and taste and preference Egs Samsung Galaxy Tab, Acer’s Android Tablet Price of Substitutes

12. Acer’s Android Tablet Samsung Galaxy Tab

14. Relation O Add to the added value of the iPad O Results in an increased cost of the iPad whether directly or indirectly O Appealing to the taste of the consumer, thereby increasing the demand for iPads

15. Recent Developments O Technological O Substitutes O Eg Samsung Galaxy Tab O Environmental O Recent catastrophe in Japan

16. An Overview Producer Consumer 1. Productivity 2. Target Profits 1. Economy 2. Price of Substitutes