1. Examples of Behavioral Interventions Wednesday, September 12, 2007 CSS 387

2. Problem 1: Shiloh National Military Park Three treatments –Awareness of consequences –AC + “heritage guardian” –AC + HG + incentive Control Vander Stoep, G. & Gramann, J. 1987. The effect of verbal appeals and incentives on depreciative behavior among youthful park visitors. Journal of Leisure Research, 19, 69-83

3. Problem 1: Shiloh National Military Park Vander Stoep, G. & Gramann, J. 1987. The effect of verbal appeals and incentives on depreciative behavior among youthful park visitors. Journal of Leisure Research, 19, 69-83

4. Problem 2: University Cafeteria Recycling Signs –Old –New Pre-test/post-test –Questionnaires –Examination of bins Werner, C. M., Rhodes, M. U., & Partain, K. K. (1998). Designing effective instructional signs with schema theory: Case studies of polystyrene recycling. Environment & Behavior 30: 709-735.

5. Problem 2: University Cafeteria Recycling No effect on general knowledge or attitude

6. 1 full bin/day 3.5 full bins/day Large effect on specific knowledge & behavior Problem 2: University Cafeteria Recycling

7. Problem 3: Recycling Cans in Academic Buildings Focus of study –Convenience vs. messages Methods –5 buildings – 1 treatment in each –Posted signs –Counted cans Werner, C. M., Stoll, R., Birch, P., & White, P. H. (2002). Clinical validation and cognitive elaboration: Signs that encourage sustained recycling. Basic & Applied Social Psychology, 24(3), 185-203

8. Problem 3: Recycling Cans in Academic Buildings

9. Problem 4: Deer at Shenandoah

10. Goal: –Compare moral and fear appeals –Effects on beliefs & elaboration Methods –Table-top signs Hockett, K. & Hall, T. E. 2007. The effect of moral and fear appeals on park visitors’ beliefs about feeding wildlife. Journal of Interpretation Research. In press.

11. Moral Appeal

12. Fear Appeal

13. Effect on beliefs: Mean responses to items taken from the moral appeal Agree Disagree

14. Elaboration: Moral message Agree Disagree

15. Effect on beliefs: Mean responses to items taken from the fear appeal Agree Disagree

16. Elaboration: Fear message Agree Disagree

17. Unintended consequences

18. Problem 5: Coral Damage by Divers Approach – verbal education Methods –Observed divers for 8 weeks – recorded number of contacts with coral –During 5 weeks, gave briefing at end of dive #3 –During 3 weeks, no briefings Medio, D., Ormond, R. F. G., & Pearson, M. (1996). Effect of briefings on rates of damage to corals by scuba divers. Biological Conservation, 79, 91-95.

19. Problem 5: Coral Damage by Divers Dark bars = dives 1-3 Light bars = dives 4-10 (post briefing for experimental groups)

20. Problem 5: Coral Damage by Divers Dark bars = dives 1-3 Light bars = dives 4-10 (post briefing for experimental groups)