1. 1 Partnering With Retail to Extend Your Brand Panel Discussion Paul Gregutt - Moderator Doug Charles Dan McCarthy Erez Klein

2. Selling to Whole Foods PNW Erez Klein

3. Wine Program Overview National Program –Seasonal Promotions –Core List Regional Program –Seasonal Promotions –Core List Store Program –Store Buyer selections

4. Regional Wine Overview Seasonal Promotions –Distribution –Retails to $15 –300-700 cases –Exclusive, First to market, Proven high volume winner –High margin opportunity –Attractive bottle and box –Good timing –Quality product

5. Regional Wine Overview Core Wine Selections –National Control Labels –Regional Exclusives –Value Selections Vine Buys Great Buys

6. Store Wine Program National Wine Program Regional Wine Program Store Buyer Selections –Type, Price, Quality –Exclusivity, First to market –Distinguishing Characteristics, Scores –Quality, Flavor, Appearance –Will it Sell or Need Selling? –Relationships