1. Understanding Global Cultures
Russia

4. “Torn National Cultures”
Cultural Metaphors
“Torn National Cultures”
Ch. 20 The Mexican Fiesta
Ch. 21 The Russian Ballet

5. Cultural Metaphors four generic types of cultures, plus
“Torn National Cultures”
one, such as Russia, that has been torn from its roots at least once

6. Cultural Metaphors
Unit of analysis in the book = the nation or national culture
Other “units of analysis” may include:
one person (e.g., Paul Buffalo)
the family (e.g., Strodtbeck)
the community
a region
a culture

7. Culture Counts
and it counts quit a bit

8. Geert Hofstede (1991)
IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)