1. “80% of the environmental impact on the world is determined in the design place” [Design Council, 2002] “There are professions more harmful than industrial design - but only a few” [Papanek, V]

2. Enhanced product efficiency

3. Recycled and sustainable materials Book rests: Smile Plastic Tray: Smile Plastic Frame: Aluminium Tube Lap panel: Hemp + Cotton stitches Wheelchair/chair connectors: Polypropylene + Velcro 37

4. New technologies

5. Innovation

6. Sustainable materials, multi function

7. Function and sustainable activity

8. Low energy manufacture, local materials, sustainable activities

9. Eco benchmarking

10. Mass customisation

11. “80% of the environmental impact on the world is determined in the design place” [Design Council, 2002] “There are professions more harmful than industrial design - but only a few” [Papanek, V]