1. WHY PLAN ? Guide to Action Standard of Performance Rationale for Decision Source of Motivation

2. Planning Horizon and Uncertainty TIME RISK ? UNCERTAINTY NOW CERTAINTY

3. Elements of Strategic Planning Environmental Scanning –SWOT grid Environmental Scanning –SWOT grid

4. EXTERNAL SCAN Opportunities Threats

5. INTERNAL SCAN Strengths Weaknesses

6. SWOT GRID EXTERNAL FACTORS INTERNAL FACTORS Strengths Weaknesses Opportunities Threats

7. Elements of Strategic Planning Environmental Scanning –SWOT grid Mission Strategic Goals Operational Strategies –Competitive & Adaptation Models Portfolio Plan Environmental Scanning –SWOT grid Mission Strategic Goals Operational Strategies –Competitive & Adaptation Models Portfolio Plan

8. Formation Growth Maturity Decline ProspectorsAnalyzerDefender Sales Life Cycle and Operating Strategies DifferentiationNicheCost Leadership

9. BCG Matrix Market Share Growth Rate low high low Stars Cash CowsDogs Question Marks ?

10. BCG Matrix Market Share Growth Rate low high low Stars Cash CowsDogs Question Marks ? X

11. Decision-Making Process Recognize Need for Decision Determine Causes –Identify Decision Criteria Develop Alternatives –Bounded Rationality »past experience »time, resources Select Best Alternative Implement Evaluation and Feedback