1. Conceptual Blockbusting
A Guide to BETTER Ideas
(John L. Adams)
Perceptual Blocks

2. Conceptual blocks
Conceptual blocks are mental walls which block the problem-solver from correctly perceiving a problem or conceiving its solution.

3. Conceptual blocks (John L. Adams)
Perceptual blocks
Emotional blocks
Cultural blocks
Environmental blocks
Intellectual blocks
Expressive blocks

4. PERCEPTUAL blocks: Detecting what you expect (stereotyping)
Difficulty in isolating the problem
Tendency to delimit the problem area poorly
Inability to see the problem from various viewpoints
Saturation
Failure to utilize all sensory inputs

5. What do you see ??? p
SYMPHON
PAWALKRK

6. 1. Detecting what you expect (stereotyping)
Perceptual Stereotyping helps complete incomplete data.
BUT . . It’s a handicap to perceiving new combinations
Creativity involves combining disparate parts into a new whole.
Stereotype is a function of providing “CONTEXT” so we can remember and categorize information.

7. 2. Difficulty in ISOLATING the problem
Problems obscured by inadequate cues or misleading information.
Problems are multidimensional. One may pick wrong facet to solve. (Mechanical Tomato Picker)

8. 3. Tend to DELIMIT problem area too much
“Framing” a problem too narrowly.
Imposing too many constraints on problem solution
Cat scratching furniture
Reduced limits leads to multidisciplinary considerations

9. 4. Inability to see the problem from various viewpoints
Most problems affect people other than the problem solver.

10. 5. Saturation

11. Want to try some more ???
Ground
Pennsylvania B&O
Shore Line Reading

12. Parting shots ???
ECONOMY
XQQQME
FLUBADENCE