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Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics.

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Presentation on theme: "Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics."— Presentation transcript:

1 Careers in Marketing April 11, 2006

2 Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics Product Marketing & Management Sales Support Marketing Communications Competitive/Market Intelligence Business Development Channel/Partner Marketing Branding Product Development

3 Choices for Focus & Structure Market Focus B:B (Business to Business) B:C (Business to Consumer) Company Structure Centralized De-centralized

4 Choose the Culture Company Culture Process, procedures, infrastructure Assess your personal style Build your expertise and credentials

5 Even More Choices Large, Medium or Small Company Specialized Expertise or Broad Consulting

6 Good Luck and Best Wishes!! Deb Siegle www.marketingsolns.com

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