1. 7099026112 劉恬吟 Mavis 7099026115 莊文綺 Erica 7099026103 蔡佾潔 Elisa 7099026116 徐宏楚 Ty 1

2. Fitness Program Diet Meal Motivation & Purpose Provide people a place to exercise. Help control calorie intake and preserve health. 2

3. Introduction of MS Located in Taichung city Size : 100 ping Including classroom, toilet, dressing room, kitchen and office. 3

4. Target customers Office workers Keep healthy HousewivesStudents 4

5. Office workers Office workers always eat outside, and sit for a long time will have overweight problem. To keep in good shape, office workers will take time to exercise, and to maintain healthy, low-fat lunchboxes are their best choice. Students Students are young, in order to attract opposite sex, being more beautiful, and keeping up with the trend, they will do exercise to be thinner. They also usually eat outside, low-fat lunchbox will be their choice. Housewives Housewives’ time are more flexible, can choose the period they like, if the gym is nearby, then the motivation to exercise is bigger. Keep healthy Nowadays, more and more people concern about healthy, so they want to eat healthy and exercise regularly. 5

6. Organization Chart CEO 1 person Marketing department 1 person HR & Finance department 1 person IT department 1 person Professional department Dietitian (also cook) 1 person Fitness trainers & cooking assistant 4~6 FT + 1 CA Part-time 6

7. Task description Supervise staff and responsible for company CEO Customer service and schedule classes Marketing & planning department Human resource and accounting Human Resource & Finance Build and maintain the website IT 7

8. Design recipe and cook Dietitian Helps the cook and delivers lunch box Cooking assistant Teach courses With certificate Fitness trainers 8

9. Business Model Customer Physical Ingredient supplier Trainers Course Related products (Fitness equipment, Instant meal) Ingredient On-line service $ Lunch boxes,related products Related products supplier On-line $ $ $

10. Fitness Program Physical courses Related products e.g. Yoga cushions, Exercise lessons DVD, etc. 10

11. Physical Course Trainers MS Company MS Company Customers 11 Salary Course Membership fee

12. Decide courses Hire fitness trainers Arrange the schedule Set the price Put information of trainers and price on the website. Open online and physical store register. Accept register Collect money by cash and ATM Course 12

13. Course Decide courses Decide what kind of courses to provide that are linked to our purpose and can implement in our class such as: Yoga class Aerobic dance Hip Hop Belly dance Marketing 13

14. Hire fitness trainers Hire trainers to teach courses Human resource Course 14

15. Arrange the schedule According to trainer’s time and our schedule to arrange. Marketing Course 15

16. Set the pricing There are two ways to pay: Periodically(all you can eat) Per lesson(by ticket) Marketing Course 16

17. Put information of trainers and price on the website. Publish the information of trainers and charge form on the website. MarketingIT Course 17

18. Open online and physical store register. Open registration: On-line Physical store MarketingIT Course 18

19. Accept register Accept customers’ register to be members. Marketing IT Course 19

20. Collect money by cash and ATM The way of collecting money from customers: cash ATM Finance Course 20

21. Y : Yoga class A : Aerobic dance B : Belly dance H : Hip-hop Mon.Tue.Wed.Thur.Fri.Sat. 8:00 | 9:00 10:00 | 11:00 18:00 | 19:00 19:30 | 20:30 20:40 | 21:40 Y Y Y Y Y Y A A A A AA H H H H BB B B 21 Y Y A A B A Y Y Y

22. Diet Meal Low-fat lunchboxes Related products Recipes Instant meal 22

23. Lunch boxes Suppliers MS Company MS Company Customers 23 Ingredient money Lunch box money

24. Lunch Boxes - MS to Customers Design menu Publish menu and promote Accept orders Calculate the number of lunchboxes Prepare lunch box on the day Cooking assistant deliver lunchboxes Cooking assistant collect money 24

25. Design menu Dietitian design menu every month. Dietitian Lunch Boxes - MS to Customers 25

26. Publish menu and promote Publish menu and promote on website and in physical store. IT Lunch Boxes - MS to Customers 26

27. Accept orders Accept both online and physical orders. Marketing Lunch Boxes - MS to Customers 27

28. Calculate the number of lunchboxes Calculate the number of lunchboxes then tell the cook. Marketing Lunch Boxes - MS to Customers 28

29. Dietitian prepare lunch boxes on the day. Dietitian Prepare lunch box on the day Lunch Boxes - MS to Customers 29

30. Cooking assistant is responsible for send outside(only in Taichung city) Cooking assistant Cooking assistant deliver lunchboxes Lunch Boxes - MS to Customers 30

31. Lunch Boxes - MS to Customers Cooking assistant collect money Cooking assistant collect money when they deliver lunchbox to destinations. Cooking assistant 31

32. Lunch Boxes - MS to Suppliers Determine ingredients Give menu to suppliers a week before Call suppliers the day before Suppliers deliver on the day Pay for suppliers at the end of the month 32

33. Determine ingredients Dietitian decide ingredients according to the menu. Dietitian Lunch Boxes - MS to Suppliers 33

34. Give menu to suppliers before a week 1.Dietitian give menu to suppliers. 2.Suppliers can prepare it before a week. Dietitian Lunch Boxes - MS to Suppliers 34

35. Call suppliers the day before Dietitian call suppliers and remind them to deliver ingredients tomorrow. Dietitian Lunch Boxes - MS to Suppliers 35

36. Suppliers deliver on the day Suppliers deliver the ingredients to our store, and dietitian sign after receiving. Dietitian Lunch Boxes - MS to Suppliers 36

37. Pay for suppliers at the end of the month Accountant pay the cash for suppliers at the end of every month. Finance Lunch Boxes - MS to Suppliers 37

38. Related products Suppliers MS Company MS Company Customers 38 Related products (Fitness equipment, Instant meal) money Cash, ATM Related products (Fitness equipment, Instant meal) Blue line : Physical Green line : On-line

39. Related products – MS to customers Sell in the store Put product list on the website Customers can purchase online Pay by cash pay in two ways: Cash ATM pay in two ways: Cash ATM 39

40. Related products – MS to customers Sell in the store Sell related product in physical store. Marketing 40

41. Related products – MS to customers Pay by cash Customers choose the products they want, and pay money for accountant. Finance 41

42. Related products – MS to customers Put product list on the website Put related product list and promote them on website. IT 42

43. Related products – MS to customers Customers can purchase online Customers can do online shopping on our website. IT 43

44. Related products – MS to customers pay in two ways: Cash ATM pay in two ways: Cash ATM Customers pay by cash and ATM. IT Finance 44

45. Related products – MS to suppliers Decide “related products” Contact suppliers to order Contact suppliers to order Purchase Pay for suppliers at the end of the month 45

46. Related products – MS to suppliers Decide “related products” Look for popular products about fitness or losing weight and decide what to order. Marketing 46

47. Related products – MS to suppliers Contact suppliers to order Contact suppliers to order Contact suppliers and make orders Marketing 47

48. Related products – MS to suppliers Purchase Goods arrive at our store. Marketing 48

49. Related products – MS to suppliers Pay for suppliers at the end of the month Accountant pay the cash for suppliers at the end of every month. Finance 49

50. Website of MS Sites map Main page Company history Hot issues Hot issues detail News News detail Diet meal Diet meal detail My Ms. Ms. Product main category Contact Login My Ms. Main page Statistic progress of losing weight record Exercise / Activity calculator Food suggestion Results Ms. Product sub category Ms. Product detail Cart Payment & shipping 50

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71. Context Diagram 71 Ms. system Customer Dietician Bank Customer information Suggestion Company information Bank Confirmation Account information Post office Customer requirement Order for send product IT Customer information Information about Ms. Product from company Company information Product from company

72. Cost Salary of trainers There are 4 types of exercises in our company. + + ($1200*22 Lessons) per week ($1500*5 Lessons) per week _________________________ $33,900 per week $135,600 per month 72 Y HA B Y : Yoga class H : Hip-hop A : Aerobic dance B : Belly dance

73. Cost Salary expense Trainers $135,600 Cooking assistant $100 per hour * 8hr * 26 days = $20,800 * 1P Marketing $25,000 * 1P HR & Finance $25,000 * 1P IT $35,000 * 1P Dietitian(also a cook) $45,000 * 1P ‧ Bonus(1.5 months) $195,000/12 ___________________________________ Monthly cost $302,650 73

74. Lunchbox $40*50 + $50*30 + $70*10 = $4200 per day X 26 days --------------------------- Monthly cost $109,200 Price level$120$150$200 Cost$40$50$70 expect to sell503010 74 Cost

75. Related products --- Diet meal $280*30 + $1050*10 + $280*20 = $24,500 TypeDrink for feeling full (fruits) Dr.5 Phyto plus Capsule of reduce oil Cost$280$1050$280 expect to sell301020 75 Cost

76. Related products --- Fitness program $350*5 + $1050*5 + $350*10 = $10,500 --------------------------- Monthly related product cost $35,000 TypeYoga matBallet shoesTitanium Necklace Cost$350$1050$350 expect to sell5510 76 Cost

77. Other fee Rental expense (about 100 ping) $30,000 Utility expense $50,000 Advertisement fees $10,000 ________________________________ Monthly cost $90,000 77

78. Cost Salary expense $302,650 Lunchbox $109,200 Related products $35,000 Other fee $ 90,000 ____________________________________ Monthly Cost $536,850 78

79. Equipment Cost(one-time) Renovation fee $1,000,000 __________________________________ Equipment cost $1,000,000 79

80. Membership fee Periodically (all you can eat) Periodchargeestimate member 1 month$180020 3 months$400010 1 year$120005 Per lesson (by ticket) lessonChargeestimate member 12 lessons $180020 36 lessons $400010 72 lessons $650010 144 lessons $100005 1 2 ($1,800*20+$4,000*10+$12,000*5 )= $136,000 +($1,800*20+$4,000*10+$6,500*10+$10,000*5)=$191,000 Monthly revenue from membership fee $ 327,000 80

81. Revenue Lunchbox $120*50 + $150*30 + $200*10 = $12,500 per day X 26 days _________________________________________ Monthly Revenue from Lunchboxes $325,000 81 Price level$120$150$200 expect to sell503010

82. Related products --- Diet meal $400*30 + $1500*10 + $400*20 = $35,000 TypeDrink for feeling full (fruits) Dr.5 Phyto plus Capsule of reduce oil Price$400$1500$400 expect to sell301020 82 Revenue

83. Related products --- Fitness program $500*5 + $1500*5 + $500*10 = $15,000 --------------------------- Monthly revenue from Related products $50,000 TypeYoga matBallet shoesTitanium Necklace Price$500$1500$500 expect to sell5510 83 Revenue

84. Membership fees $327,000 Lunchbox $325,000 Related products $ 50,000 ____________________________________ Monthly Revenue $702,000 84

85. Net profit Monthly Revenue $702,000 x 12 - Monthly Cost $536,850 x 12 __________________________________ $1,981,800 - Renovation fee $1,000,000 __________________________________ The first year Income $981,800 85

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