1. Jessica Fong Jungmin Yoo Becca Refvem

2. WHO LOVES IT? You all do. Admit it.

3. They are everywhere! Starbucks currently has more than 12,000 stores, including 8,800 in the United States.

4. The End of the Universe

5. Mission Statement Decision Making Must Reflect These Values Respect and Dignity for Employees Diversity High Standards for Products and processes Customer Satisfaction Focus on Communities and Environment Profits are Essential

6. Focus on Environment Understanding of Environmental Issues Developing innovative and flexible solutions Buy, sell and use environmentally friendly products Fiscal Responsibility = Environmental Future Environmental Responsibility = Corporate Value Measuring and monitoring our progress for each project. Share Our Mission

7. What’s the Plan? Guatemala Education Initiative

8. Strengths Profitable corporation Fortune 500 top 100 companies Many Stores in convenient locations

9. Strengths Global brand Customer services: such as downloading music (iTunes, Wi-Fi, Music) Cross-selling: music, accessories, mugs, tea (Tazo), food (pastries and sandwiches)

10. Weaknesses Many branches (McDonaldization): contaminating its own brand images Starbucks in the grocery stores (since 1998) Reliance on US Market (about 85% of its revenue) Drive-thru Windows

11. Opportunities Strong brand image (Media) Business alliance program with hotels, restaurants, grocery stores, etc.

12. Opportunities Starbucks opens in library Global expansion (in more than 35 countries) General increase of coffee demand (ICO promotes coffee consumption)

13. Threats Competitors: Dunkin, Nestle, Tim Hortons Growth of local coffee shops Increase of cost of coffee and dairy products

14. Threats Some bad images: rumors

15. Threats Consumer attitudes to diet and health (calories and caffeine)

16. Threats TallGrande Café Latte200265 Café Mocha313396 Caramel Macchiato 406515 Cappuccino122153 Calories of Starbucks Coffee

17. References http://www.starbucks.com http://media.www.dailylobo.com/media/storage/paper344/news/2005/08/24/News/Star bucks.Opens.In.Library-969351.shtml http://www.lisnews.com/pollBooth.pl?qid=51&aid=-1 http://marketingteacher.com/SWOT/starbucks_swot.htm http://www.boycottwatch.org/misc/starbucks2.htm http://www.hoovers.com/starbucks/--ID__15745--/free-co-factsheet.xhtml http://www.consumeraffairs.com/news04/2005/coffee_prices.html http://www.johnnyjet.com/images/picforwebsiteVANCOUVERAUG302002twoStarbuc ks.JPG www.gergltd.com/users/www.gergltd.com/users/ isaac.gerg/starbucks/ http://www.ico.org/promoting_consumption.asp