2. RED ONE PRICING $17,500 (Body Only) $33,000 (Fully Configured)

3. ThompsonViper Sony F23 Cinealta PanavisionGenesis$33,000 (Fully Configured) VS $250,000+ Comparison

4. Red History TIMELINETIMELINETIMELINETIMELINE Early 2006 – Red Announced Vaporware? Late 2007 – Red Delivers Naysayers Silenced 11/13/08 – Scarlet Officially Announced The Industry WILL Be Changed

5. What is Prosumer? Prosumer is smaller format professional video. Independent movies, short films, TV shows, and music videos are shot on prosumer cameras. Panasonic HVX200 on the set of Cloverfield

6. Now: RED SCARLET

7. SCARLET: Choose your model

8. Resolution Defined With RED, Filmmakers are able to achieve the HIGHEST quality footage at a dirt cheap prices.

9. How is this possible? Jim Jannard Founder of Oakley Photographer + Filmmaker Frustrated with the lack of quality seen by so-called “Professional” cameras, He decided to forge his own company, “Red Digital Cinema” Red’s aggressive pricing, and approach of reaching out to potential customers through online forums—unusual in the traditionally small digital cinematography market—have generated considerable industry attention.

10. It’s up to YOU! Scarlet is fully customizable, interchangeable, and upgradable. You basically build the camera up according to how you will use it, you decide how mild or wild you want to go. Multiple accessories Limitless possibilities

11. What does this mean? Change in the Digital Cinema Cheaper FilmTV Change 2 Markets TV Shows, Commercials, Music Videos… Studio Pictures, Documentaries Indie Movies…

12. Any Questions ??