1. DevelopmentIntroduction Growth MaturityDecline DPG (S3) Buyers Guide (S1) Career Center (S1) Webinars (S1) HR Pulse (S2&3) Foundation (S1 &3) HR Metrics Tool (S1) (CEO Dashboard) Web site (S1&3) Bookstore (S1) HR Leader Guide (S1&3) Annual Conference (S1&3) Revenue & Profit T I M E This is the investment stage, zero sales with capital expenditures Slow sales growth, no profits, the question mark stage Rapid market / brand awareness and increasing profits Sales begin to slow down as most members have achieved acceptance, profits begin to level off or decline in the face of competition Both sales and profits are declining and members no longer see the value in the products 2010 Membership Services Legend: Aligned w/2008 Strategic Plan -- S1: Strategic Obj. 1 – Business Development, | S2: Strategic Obj. 2 – Building Relationships | S3: Strategic Obj. 3 - Membership Certification - 2011 (S3) Online Community (S1&3) Member Orientation (S2) Mentoring Program (S2) Leader Institute (S2&3) Labor Readiness Manual (S1&3) Job Description Book (S3) Online Learning (S3) Member Retention Plan (S2) Member Directory (S1) Outreach (S2) Diversity Brief (S3) E-Newsbrief (S3) Thought Leader Forum (S2&3) HCHR Toolkit (S3) Other Publications (S3) Member Recruitment Plan (S2) Exposition (S2) Compensation Survey(S1) Mailing Labels (S2)

2. Development Phase Primary focus is the Educational offerings of ASHHRA Online Learning (S3) ROI ~ 0% in 2010, 7% in 2011 Labor Readiness Manual (S1&3) ROI~100% in 2010 Job Description Book (S3)ROI~2 to 4% in 2010 Certification (S3) ROI ~ (22%) in 2011, (2%) in 2012, 4% in 2013 Health Care HR Toolkit (S3)ROI~2 to 4% in 2010 Leader Institute (S2&3)ROI~2 to 4% in 2010 Other Publications (S1&3)ROI~2 to 4% in 2010 2010 ASHHRA Membership Services Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.

3. Introduction Phase Primary focus is the Membership offerings of ASHHRA ENewsbrief (S3) ROI~36.7% in 2010 Diversity Brief (S3)ROI~18% in 2010 Membership Orientation (S3) ROI~0%, member enhancement Member Retention Plan (S3) ROI~0%, member enhancement Member Recruitment Plan (S3) ROI~0%, member enhancement 2010 ASHHRA Membership Services Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.

4. Growth Phase Primary focus is the Service offerings of ASHHRA Buyers Guide(S1) ROI~7.6% in 2010 Membership Directory(S1) ROI~12.3% in 2010 Webinars (S3) ROI~34.2% in 2010 Web Site(S1&3) ROI~8.9% in 2010 Online Community (S1&3) ROI~-49% in 2009 Mentoring Program (S2) ROI~0%, member enhancement Thought Leader Forum (S2&3) ROI~(52%), member enhancement 2010 ASHHRA Membership Services Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.

5. Maturity Phase Primary focus is the Educational offerings of ASHHRA HR Pulse (S2&3) ROI~18% in 2009, slowing declining Annual Conference (S1) ROI~16% in 2009, slowing declining Exposition (S2) ROI~22% in 2009, slowing declining Mailing Labels (S2) ROI~40% in 2009 2010 ASHHRA Membership Services Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.

6. Decline Phase Primary focus is the Product offerings of ASHHRA Bookstore(S1) ROI~2 to 4% in 2010 HR Leader Guide (S1&3) ROI~7 to 9% in 2010 Outreach (S2) ROI~0%, member enhancement HR Metrics Tool (S1) ROI~(36%) in 2009, contract up in 2010 Career Center (S1) ROI~(48%) in 2009, contract up in 2010 DPG (S3) ROI~(487%) over three years 2010 ASHHRA Membership Services Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.