1. 1 Music Program Matakuliah: D0462English for Broadcasting Tahun: 2005/2006 On Radio On Television

2. 2 Music Program on Radio Prerecorded Syndicated music

3. 3 Audience Analysis Demographics Psychographics

4. 4 Listener Demographics Age Gender Racial/ethnic background Income

5. 5 Listener Psychographics Attitudes Values Beliefs Leisure pursuits Political interests Other factors

6. 6 Formats Beautiful music Rock Contemporary MOR (middle-of-the-road) AOR (album-oriented rock)

7. 7 Themes A personality An event A locality

8. 8 Radio Music Programming Radio Dayparts: The format wheel looks like the face of a clock, which element of the station’s on air sound – music, commercials, news, sports, promotions, etc – scheduled at the precise interval in the programming.

9. 9 The Hot Clock Morning drive Evening drive Daytime Evening and late night Weekend radio

10. 10 Radio Programming Terminology Clutter Spot sets Segue Tip sheets Playlists Call-ins

11. 11 Organization and Technique 1.Open with something that gets the attention of the audience. 2.Relax a bit. 3.Build to a climax. 4.Offer the listener a change of pace throughout. 5.After each high point give the audience a rest, then move on to a higher point.

12. 12 Music Program on Television 1.Any pictures to add to the sound. 2.Direct presentation of the performers on camera. 3.Different sections or members of the orchestra.

13. 13 Considerations What will the picture add to the sound? Avoid gimmicks, strange angles and bizarre shots.

14. 14 Developing Themes A relationship to a locale An interpretation of a situation The conveying of a mood

15. 15 The Visual Elements The performers Abstract representations Pantomime and dance Inanimate objects and forms Landscapes Places Actions Events