2. Debuted April 28 th, 2003 Sold 3 Billion Songs Between April 03 to July 07 –Accounted for more than 80% of the worldwide online music sales

3. First 18hrs Sold 275,000 First 5 Days Sold 1,000,000 Steve Jobs Announced An Unnamed Person Had Purchased $29,500 Worth of Music

4. “Monopoly” In Digital Entertainment Captive Market Easy To Navigate Fast and Cheap

5. No Physical Product Limited Number of Songs Storage Space on a Hard Drive

6. Co-Brand –Magazines and Periodicals Personal Customization –Wallpapers –Animations

7. Microsoft Zune Illegal Music Downloading The Potential Innovator Amazon.com Wal-Mart