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Risk Management Strategy Intermediate-Run Presented by Anh Nguyen International Financial Management
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The Intermediate Run Moderate exchange rate volatility Deviations from PPP and UIP exist Economic exposure Nature of exchange risk presented by real exchange rate changes Hedging: not a viable approach to managing exchange risk -> Operations management
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Operational Strategies Marketing management Production management – Pre-planned flexibility – Fast, active response to exchange rate signals Financial management
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Managing Cash Flow Exposure: Marketing Management Increase sales in countries where the currency is overvalued Pre-arranged flexibility is important Product design and development – Introduce new products where currency is overvalued – Focus on high-volume or high-margin products where currency is undervalued Pricing strategy
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Managing Cash Flow Exposure: Production Management Increase production in countries where the currency is undervalued Source input components from countries where exchange rate is low Changes in the production process – Invest in new technology and other efforts where currency is low – Locate plant where currency is undervalued
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Managing Net Worth Exposure: Financial Management Offset cash flow exposure Appropriate long-term debt policy Balance sheet hedge
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Exercises Example 10.2 (pg. 340) Question 9 (pg. 349)
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True or False? – In response to a local currency depreciation, a multinational should increase marketing efforts to sell more output and recover profit.
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True or False? – Multinational corporations hedge because their stockholders cannot.
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True or False? – Management of financial risk creates value.
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