1. Research Analysis: Siobhan Kirrkamm

2. How can I reach my target market effectively: Rise in obesity Higher risk low income homes Parents as children are picking up bad habits Home makers

3. How can I change people perceptions and habits?? Rise in obesity Decrease in calorie consumption Rise in fresh food purchase Rise in exercise People more focused on CALORIES weight watchers and packaging etc. but there is a rise in obesity

4. How will my project be funded; Who will value it?? Government; NHS, Schools Food companies/café’s/shops Software/computing company The user

5. How can I reach people in a unique way? Education Entertainment Shock tactic OR a combination of all 3???

6. What media will I use or will I use a combination of different media? Iphone application, Software/computer School project Call to Action Day/ Campaign Printed material, (leaflet) Game (physical game or a game console) Animation

7. What are people using without my project? Bar codes Calorie counting Nutritional info(packaging) Weight Watchers Misconceived guidelines Dietitians (cook books) Chefs (guru