1. Team Team Members: Chao Wu, Clive Angus, Johanne Brierre, Misaki Kondo, Stine Vestergaard and Camilla Elming.

2. For New York City Audubon, what are the issues in the case? Publicity Publicity Funds Funds Membership Membership

3. What opportunities does the Pale Male incident offer to New York City Audubon to advance its goals? (List three) More members and funds More members and funds Public perception Public perception Distinction from state and national organizations Distinction from state and national organizations

4. Solutions to Issues Raised in the Case Publicity Marketing Strategies Marketing Strategies Education Programs Education Programs

5. Solutions to Issues Raised in the Case Funds Networking Networking Image Image Events Events

6. Solutions to Issues Raised in the Case Membership Discount Discount Field/Education trips Field/Education trips

7. Why we think our recommendations will work! Nature more attractive Nature more attractive More focus on the Audubon Society More focus on the Audubon Society More benefits for the donating business More benefits for the donating business Increased advantages for the members of the New York City Audubon Society Increased advantages for the members of the New York City Audubon Society

8. In conclusion Keep promoting a positive image so that people (public) are aware of the NYCA Society Keep promoting a positive image so that people (public) are aware of the NYCA Society