1. Subhas Desa, sdesa@soe.ucsc.edu 1 Information Systems Management (ISM) at UC Santa Cruz Subhas Desa

2. Subhas Desa, sdesa@soe.ucsc.edu2 What is Information Systems Management (ISM)? The Technology of Business: the design and use of technologies to efficiently and profitably manage and operate any enterprise or company The Technology of Business: the design and use of technologies to efficiently and profitably manage and operate any enterprise or company The Business of Technology: how to develop, manage, and commercialize technologies/products (e.g., computers, networks, and software) The Business of Technology: how to develop, manage, and commercialize technologies/products (e.g., computers, networks, and software) An exciting new discipline that combines engineering and management to address:

3. Subhas Desa, sdesa@soe.ucsc.edu3 The ISM Advantage Flexibility in a rapidly changing world. Technological specialization can be a dead-end. Keys to Success. Learning for the real world How to effectively manage others How to effectively manage others How to coordinate a company’s technologies and data How to coordinate a company’s technologies and data How to lead complex technological projects How to lead complex technological projects How to market and sell ideas/products How to market and sell ideas/products

4. Subhas Desa, sdesa@soe.ucsc.edu4 Why ISM at UCSC? New Department: Increased contact with faculty, smaller classes, new faculty hires trained to today’s technologies New Department: Increased contact with faculty, smaller classes, new faculty hires trained to today’s technologies Credit available for relevant work experience Credit available for relevant work experience Part of the Baskin School of Engineering: Science, engineering, and programming courses taught by world- class researchers Part of the Baskin School of Engineering: Science, engineering, and programming courses taught by world- class researchers Flexibility: Electives are chosen from Engineering (e.g., Computer Architecture), Social Sciences (e.g., Business Strategy), or tailored to individual needs of the student Flexibility: Electives are chosen from Engineering (e.g., Computer Architecture), Social Sciences (e.g., Business Strategy), or tailored to individual needs of the student Internships and Projects: Students can work for local technology companies and/or with faculty researchers Internships and Projects: Students can work for local technology companies and/or with faculty researchers

5. Subhas Desa, sdesa@soe.ucsc.edu5 ISM Specializations ISM - Information Systems Management (The Technology of Business) - Use information and computer systems to solve business problems (e.g., finance and resource allocation) ISM - Information Systems Management (The Technology of Business) - Use information and computer systems to solve business problems (e.g., finance and resource allocation) MOT - Management of Technology (The Business of Technology) - Develop and commercialize a new product or idea (business strategy, marketing, etc.) MOT - Management of Technology (The Business of Technology) - Develop and commercialize a new product or idea (business strategy, marketing, etc.) ISTM - Information Systems and Management of Technology - A combination of the above two ISTM - Information Systems and Management of Technology - A combination of the above two

6. Subhas Desa, sdesa@soe.ucsc.edu6 ISM Faculty Ram Akella, Professor (Information Technology, Knowledge Management) Ram Akella, Professor (Information Technology, Knowledge Management) Subhas Desa, Undergraduate Director (Management of Technology, Product Development) Subhas Desa, Undergraduate Director (Management of Technology, Product Development) Patrick Mantey, Professor (Systems Management, Multi- Media) Patrick Mantey, Professor (Systems Management, Multi- Media) John Musacchio, Assistant Professor (Control of Communication Networks) John Musacchio, Assistant Professor (Control of Communication Networks) Kevin Ross, Assistant Professor (Complex Systems Management) Kevin Ross, Assistant Professor (Complex Systems Management) Yi Zhang, Assistant Professor (Knowledge Management) Yi Zhang, Assistant Professor (Knowledge Management)

7. Subhas Desa, sdesa@soe.ucsc.edu7 ISM Research Management of Technology and Product Development Management of Technology and Product Development Knowledge Management and Business Intelligence (Data Mining) Knowledge Management and Business Intelligence (Data Mining) Risk Management in the Development of Technologies Risk Management in the Development of Technologies System Dynamics of the Enterprise Value Chain System Dynamics of the Enterprise Value Chain Strategy and Pricing for Communication Networks Strategy and Pricing for Communication Networks Scheduling and Control of Information Networks Scheduling and Control of Information Networks

8. Subhas Desa, sdesa@soe.ucsc.edu8 Current ISM Internships GIIP – through the Sociology Department, providing services to address ISM needs in small, local industries GIIP – through the Sociology Department, providing services to address ISM needs in small, local industries J. P. Morgan J. P. Morgan LightSurf LightSurf Seagate Seagate UCSC, Cruz Mail UCSC, Cruz Mail UCSC, Information Technology Services UCSC, Information Technology Services

9. Subhas Desa, sdesa@soe.ucsc.edu9 ISM Foundation Courses Calculus, linear algebra, and discrete math Calculus, linear algebra, and discrete math Macro- and Microeconomics Macro- and Microeconomics Accounting principles and practice Accounting principles and practice Programming, data structures, and computer organization Programming, data structures, and computer organization Business Strategy and Information Systems Business Strategy and Information Systems Transfer students should take as many of these courses as possible at their local colleges (see www.ASSIST.org for equivalent classes)

10. Subhas Desa, sdesa@soe.ucsc.edu10 ISM Core Courses Business Information Systems Business Information Systems Systems Analysis and Design Systems Analysis and Design Business Strategy and Information Systems Business Strategy and Information Systems Management of Technology Seminar Management of Technology Seminar Management of Technology I: The Management, Development, and Commercialization of Technology Management of Technology I: The Management, Development, and Commercialization of Technology Management of Technology II: Management of the Enterprise Value Chain Management of Technology II: Management of the Enterprise Value Chain

11. Subhas Desa, sdesa@soe.ucsc.edu11 Should you consider ISM? Are you interested in engineering but know that you would rather be involved in the business or management end of technology? Are you interested in engineering but know that you would rather be involved in the business or management end of technology? Are you interested in business but know you want a job managing a company’s technologies and data? Are you interested in business but know you want a job managing a company’s technologies and data? Are you interested in developing and marking your own products or ideas (or those produce by others)? Are you interested in developing and marking your own products or ideas (or those produce by others)?

12. Subhas Desa, sdesa@soe.ucsc.edu12 Next step For more information about the program Our Web-site Our Web-sitehttp://www.soe.ucsc.edu/programs/ism/ Contact Contact Subhas Desa, Undergraduate Director phone: 831-459-1641 e-mail: sdesa@soe.ucsc.edu