2. Tony “I’m a PC” Ward DIRECTOR, MARKETING OPERATIONS

4. Our long term approach to innovation.... so what? SOURCE: 10K & 20K SEC Filings 12/31/08 Except Oracle 5/31/09, RIM, Sony and Nintendo 3/31/09 SonyOracleGoogleAppleIBMCiscoRIMNintendo Microsoft

5. Exciting Revenue Opportunities in FY10!

8. Sarah “Seven” Vaughan WINDOWS BUSINESS GROUP LEAD MICROSOFT AUSTRALIA

11. Local Windows 7 Early Adopters

12. Australian Opportunity

13. Demonstration

14. Learn about Windows 7 http://partner.microsoft.com/windows7 What you can do next.... Use Windows 7 internally Take advantage of your Internal Use rights Recommend Windows 7 to your customers Start piloting Windows 7

15. USER ENVIRONEMENT MANAGEMENT FOR SEAMLESS MIGRATIONS TO WINDOWS 7 AND APPLICATION LICENSE COMPLIANCE Leon Booth and Sean Walsh Today 12:00 – 12:45pm Meeting Room 4 WINDOWS 7: THE SALES OPPORTUNITY In SMB Friday Sarah Vaughan 11:am – 11:45am Room 8

16. Learn about Windows 7 http://partner.microsoft.com/windows7 What you can do next.... Use Windows 7 internally Take advantage of your Internal Use rights Recommend Windows 7 to your customers Start piloting Windows 7

18. The Cloud GIANPAOLO “THE CLOUD” CARRARO

19. What the ‘cloud’ is this?!

20. $$$

21. Let’s start with a small analogy...

22. On PremisesHostedCloud Windows ServerHosted Windows ServerWindows Azure Own Rent/Hire Public Transport SQL ServerHosted SQL ServerSQL Azure Exchange... Hosted Exchange... Exchange Online...

23. Nice analogies buddy! But where is the money?

24. Opportunity #1 Optimization

25. “Packaged” Application “Packaged” Application “Home Built” Application “Home Built” Application “Enterprise IT” Today Hosted “Home Built” Hosted “Home Built” Hosted “Packaged” Hosted “Packaged” “Software as a Service” Cloud Platform Clinical Trial Molecule Research HR System Email CRM ERP Build vs. Buy Build Buy On premises vs. Cloud On premisesCloud

26. “Packaged” Application “Packaged” Application “Home Built” Application “Home Built” Application “Enterprise IT” Today Hosted “Home Built” Hosted “Home Built” Hosted “Packaged” Hosted “Packaged” “Software as a Service” Cloud Platform Build vs. Buy Build Buy On premises vs. Cloud On premisesCloud ERP Clinical Trial Molecule Research Email CRM HR System

27. For the Enterprise: Move to the Right ( $ savings )

28. For System Integrators: “Be the Arrow”

29. For ISV: Offer Choice

30. For Hosters : Validation of Hosted Model

31. Customer Cloud Opportunity YOU Strategic consulting Service integration Software as a Service Hosting...

32. Opportunity #2 New Scenarios

33. For example: “Mothers’ day Problem” Valentine’s dayMothers’ dayXmas # flowers /day

34. Design for Peak Capacity Valentine’s dayMothers’ dayXmas # flowers /day

35. Massive Overcapacity Valentine’s dayMothers’ dayXmas # flowers /day Overcapacity

36. Cloudbursting Valentine’s dayMothers’ dayXmas # flowers /day “Cloudbursting”

37. The Cloud Family “Software as a Service” targeting end users “Platform as a Service” targeting developers

38. Microsoft Data Centres