1. Shreddies Campaign By: Evan Ropp, Eric Watkins, and Hiedi Kelso

2. About Shreddies Product of Post Foods Canada Corp. Brand was made in 1950 Sold in UK, Canada, Ireland, Germany, and New Zealand

3. Pre-Campaign Boring Old fashioned Tasteless An adult cereal They needed to find a way to get people to think about the 65+ year old brand again

4. The Campaign

6. Campaign Results The popular site ``creativity-online.com`` ranked the Diamond Shreddies campaign ``best in the world`` for a few weeks. Created buzz among: –Consumers (Facebook groups) –Marketers & Ad Agencies –Competitors Sales Increased 18% within the first month alone. Growth has remained steady. Generated over 265 press stories covering this campaign Multiple marketing awards

7. Relation to Class Humor Support Media Integrative Marketing Communication Internet & Interactive Marketing

8. Thoughts?

9. Works Cited http://vimeo.com/6033227 http://www.postfoods.ca/cereals/post_shreddies/ http://www.mopo.ca/2007/04/video-diamond- shreddies.html http://www.macleans.ca/business/companies/article.jsp? content=20080507_56414_56414&page=3 http://www.visualtargeting.com/research.html