1. Principles of Macroeconomics Fall 2010 Dr. Andrew L. H. Parkes “A Macroeconomic Understanding for use in Business” 卜安吉

2. November 11, 2010Principles of Macroeconomics, Day 182 Apple is #1 – or Steven? When pressed on whether the absence of Flash was bad for consumers, he answered that consumers appeared to have spoken with their wallets. “If the market tells us we are making the wrong choices, we listen to the market.” Mr. Jobs said When pressed on whether the absence of Flash was bad for consumers, he answered that consumers appeared to have spoken with their wallets. “If the market tells us we are making the wrong choices, we listen to the market.” Mr. Jobs said

3. November 11, 2010Principles of Macroeconomics, Day 183 Apple is #1 Mr. Jobs said Apple has made a technological bet that Flash is not necessary, and that customers, in essence, pay Apple to make such choices and deliver good products. Mr. Jobs said Apple has made a technological bet that Flash is not necessary, and that customers, in essence, pay Apple to make such choices and deliver good products. –New York Times, June 2, 2010, 12:04 am, http://bits.blogs.nytimes.com/2010/06/02/steve-jobs-muses-on-all-things-apple/?th&emc=th http://bits.blogs.nytimes.com/2010/06/02/steve-jobs-muses-on-all-things-apple/?th&emc=th

4. November 11, 2010Principles of Macroeconomics, Day 184 Apple is #1 “If we succeed, they’ll buy them, and if we don’t, they won’t,” he said. “People seem to be liking the iPad. We sold one every 3 seconds since we launched them.” June 2010 “If we succeed, they’ll buy them, and if we don’t, they won’t,” he said. “People seem to be liking the iPad. We sold one every 3 seconds since we launched them.” June 2010

5. November 11, 2010Principles of Macroeconomics, Day 185

6. November 11, 2010Principles of Macroeconomics, Day 186 Steve Jobs is #1 Mr. Jobs also predicted that the ongoing shift in technology away from the PC and toward mobile devices will continue. Mr. Jobs also predicted that the ongoing shift in technology away from the PC and toward mobile devices will continue.

7. November 11, 2010Principles of Macroeconomics, Day 187 Apple is #1 The only American company valued higher is Exxon Mobil, with a market capitalization of $282 billion. As of June 2010! The only American company valued higher is Exxon Mobil, with a market capitalization of $282 billion. As of June 2010!Exxon MobilExxon Mobil

8. November 11, 2010Principles of Macroeconomics, Day 188 Apple is #1 This changing of the guard caps one of the most stunning turnarounds in business history, as Apple had been given up for dead only a decade earlier. But the rapidly rising value attached to Apple by investors also heralds a cultural shift: Consumer tastes have overtaken the needs of business as the leading force shaping technology. This changing of the guard caps one of the most stunning turnarounds in business history, as Apple had been given up for dead only a decade earlier. But the rapidly rising value attached to Apple by investors also heralds a cultural shift: Consumer tastes have overtaken the needs of business as the leading force shaping technology.

9. November 11, 2010Principles of Macroeconomics, Day 189 Apple is #1 Microsoft, with its Windows and Office software franchises, has dominated the relationship most people had with their computers for almost two decades and that was reflected in its stock market capitalization. But the click-clack of the keyboard has ceded ground to the swoosh of a finger across a smartphone’s touch- screen. Microsoft, with its Windows and Office software franchises, has dominated the relationship most people had with their computers for almost two decades and that was reflected in its stock market capitalization. But the click-clack of the keyboard has ceded ground to the swoosh of a finger across a smartphone’s touch- screen.