1. Newspapers & Magazines Alexa Edwards Danny Lillis Katherine Fennessy

2. History of Newspapers  59 B.C.: Acta Diurna, the first newspaper is published in Rome  1690: The first newspaper is published in America, Public Occurrences  1831: The famous abolitionist newspaper, The Liberator, is first published by William Lloyd Garrison  1833: The New York Sun newspaper costs one cent - the beginning of the penny press  1860: A "morgue" in newspaper terms means an archive. The New York Herald starts the first morgue  1967: Newspapers use digital production processes and began using computers for operations

3. History of Newspapers Ben Day and the New York Sun  First “Penny Press”  Carried news for the people  Started Small  Had only one advertisement

4. History of Newspapers Revolutionized Newspapers  “Sensationalism”  Use of advertisements  Used newsboys on the streets  Started a major mass media, and a major source of news for America

5. Newspaper’s Impact on Society  Newspapers were based on a model of bundling news, information and entertainment in an accessible package  Provided the public with the essentials: news, sports, comics, horoscopes, advice for the lovelorn, & light fiction.  Were shown to have a clear influence on public opinion.

6. Newspaper’s Impact on Society New York Times  Founded in 1851  Remains the standard-bearer of journalistic excellence  Known to print the president’s annual State of Union address  A dded some lighter fare to the serious coverage to attract younger readers.

7. Newspaper’s Impact on Society The New York Times  In the 1870s, the New York Times’ journalistic reputation was cemented when bold reporting brought down the city government  Tweed Scandal  Sullivan Libel Case  Pentagon Papers  Wiretaps

8. Newspaper’s Impact on Society Culture  Local radio and television news never matched the breadth and depth of local newspapers  Have served as inspiration for countless books, movies and plays and constitute a whole category of drama  Incubators for great writers, such as Stephen Crane, Edna Ferber, Jack London, Margaret Mitchell, Hunter S. Thompson, and Mark Twain.  Has been a starting point for significant careers.

9. Newspapers Today  The US newspaper industry is still a significant mean of news  1/3 of US citizens reads a newspaper daily  1,570 daily newspapers nationwide

10. Newspapers Today In Crisis:  Hard to find readers under the age of 40  Emergence of tabloids  Circulation of papers decreasing  Radio, TV and Internet all major factors

11. Newspapers Today In Crisis:  Recent hard times in economy  Profits have plunged  However, most still agree on the significance of newspapers to this day  Mary Junck of the Lee newspaper chain is very successful

12. Newspapers Today PAPERDAILY CIRCULATIONSUNDAY CIRCULATION USA Today2.3 Million Wall Street Journal2.1 Million New York Times1.1 Million1.6 Million Los Angeles Times816,0001.2 Million New York Post725,000930,000

13. Newspapers Today Content:  Newspapers cover more news than any other media source  Mix of content: news, advice, comics, opinions, puzzles, classifieds  Comfort

14. Newspapers Today National Dailies:  USA Today  Target Travellers  Positive Reading Experience  Wall Street Journal  Earning a Living

15. Newspapers Today The New York Times  Wendell Jamieson  Portraits of Grief  Chronicles of all those who died on 9/11  10-year process  Only can be portrayed in a newspaper

16. Newspapers Today Hometown Dailies  Small communities rely heavily on hometown papers  Covers what TV cannot  School news  Sports  Board meetings  Upcoming events

17. History of Magazines  1741-Andrew Bradford printed “The American Magazine”  Benjamin Franklin printed “General Magazines”  First magazine with advertisements

18. History of Magazines Nationalism  Along with books, magazines were the first national mass media  Less expensive, Current Topics  Nation-wide advertisers  1821-”Saturday Evening Post”

19. History of Magazines “The Seven Sisters”  Directed towards homemakers with husbands and children  Better Homes and Gardens, Good Housekeeping, Family Circle, Ladies Home Journal, Redbook, Woman’s Day, McCall’s  McCall’s is the only one not still in circulation

20. Magazine’s Impact on Society  Several high-visibility magazines have gone under, losing their audiences and advertising to Internet-based competition  Remain a major component of the mix of media  Can be distributed through the mail; through sales by newsstands, bookstores or through free distribution at certain pick-up locations  Fall into three main categories:  Paid Circulation  Free Circulation  Controlled Circulation

21. Magazine’s Impact on Society DeWitt & Lila Wallace  Idea of a pocket-size magazine that had condensed information on a variety of topics.  In 1923, Wallaces brought out their first issue of Reader’s Digest  In 1947, Reader’s Digest became the first magazine to exceed 9 million circulation  The Wallaces rejected advertising outside their moral bounds  The magazine slipped from its dominance when readers realized that they can get the same information 24/7, for free, on the Web

22. Magazine’s Impact on Society DeWitt & Lila Wallace  The magazine was known as an aggregator– which is an internet site that collects and repackages content from other sources  The Digest is not alone among magazines in circulation slippage, although celebrity and shelter magazines are holding their own

23. Magazine’s Impact on Society People  Was co-founded by Dick Durrell and Matthew Maynard as a spin-off from the “People-Page” in Time Magazine  “Getting back to the people who are causing the news and are caught up in it, or deserve to be in it. Our focus is on people, not issues.”-Richard Stolley  In 1996, Time Inc. launched a Spanish-language magazine

24. Magazine’s Impact on Society  Shelter Magazines: genre comprising traditional women’s home-improvement titles  Newsmagazines: focus on topical events, issues  Lifestyle Magazines: genre comprising hobby, leisure titles

25. Magazine’s Impact on Society  Magazines were able to survive crises in the past, due to their ability to narrow their audiences, and draw in advertisements that focus on their certain group of readers  However, researchers believe that magazines will have to abandon ink on paper, and establish a existence online

26. Magazines Today  Portray American culture  Pack great literature at affordable prices  90% of US adults read 10 issues a month  The more income and education=the more magazine consumption

27. Magazines Today  12,000 magazines in the US  Extremely competitive medium  Wide variety  General-interest  Ex. Reader’s Digest  Specialized  Ex. Chili Pepper

28. Magazines Today Other Types of Magazines  Newsmagazines  Tabloids  Women’s Magazines  Men’s Magazines

29. Magazines Today Wrap-Up  About 1 in 10 magazines are on news racks  Today, they are a fragmentation of American society and culture  Do magazines have to reinvent themselves?