1. April 15-19,2012 Kansas City Area Accredited by: The highest rated multi-state economic development course in the U.S.

2. What is the Heartland EDC? O The Heartland EDC provides professionals with the fundamentals of economic development O The intensive program offers practical training in basic development strategies O Covers the five-state region of Iowa, Kansas, Missouri, Nebraska and Oklahoma

3. What is Heartland All About?  Business Retention & Expansion  Effectively Managing an EDO  Marketing Your Community  Improving Your Web Presence  Financing for Development  Business Attraction  Workforce Development  Community Development  Real Estate Development & Reuse  Strategic Planning  Entrepreneurship  Onsite Development Tours

4. Who are the instructors? O Heartland EDC instructors are EXPERIENCED economic development professional and university faculty providing PRACTICAL tools O Instructors offer VALUABLE assistance in understanding and applying fundamental economic development concepts O Lecture and INTERACTIVE settings enable attendees to seek advice from instructors, share their own insights and LEARN from their peers O Tours provide a REAL-WORLD overview of economic development approaches

5. Who should attend? O Economic Developers O Community Developers O Chamber Executives O Site Locators O Utility Representatives O Government Officials O Tourism Officials O Development Support Staff O Volunteer Leadership The 2011 Heartland Class

6. The Growth of Professional Development O Make Heartland the beginning of your professional education O Graduation from Heartland fulfills one of the prerequisites for those who wish to take examinations for Certified Economic Developer (CEcD) designation. Heartland Economic Development Course EDI or IEDC Course Series CEcD Exam CEcD

7. Where is Heartland Held? The Heartland EDC will be held in the Kansas City Area at the Adams Pointe Conference Center Blue Springs, MO (www.adamspointecc.com) April 15-19, 2012

8. Heartland Partner Associations Kansas Economic Development Alliance Professional Developers of Iowa Oklahoma Economic Development Council Nebraska Economic Development Association Missouri Economic Development Council

9. How Do I Register? On-line Information available at the Heartland website: www.bcs.uni.edu/heartland Or check us out on: LIMITED CLASS SIZE

10. How Do I Get More Information? Contact Heartland EDC at the University of Northern Iowa Institute for Decision Making 1.800.782.9520 heartland-edc@uni.edu Be sure to check with your economic development associations or utility providers… Scholarships ARE available!!