1. Product-Process Matrix
PRODUCT STRUCTURE

2. Product-Process Matrix Movement along the Diagonal
Rarely does a company move directly from one cell on the diagonal to another. Usually, due to a internal decision or a external factor, a company follows one of two paths:
the red path (over & down) OR the green path below (down & over).

3. Product-Process Matrix Movement along the Diagonal (continued)
Which path – red or green – can be described as “Conservative, puts pressure on Manufacturing, and results in Opportunity Costs”?
Which path – red or green – can be described as “risky, puts pressure on Marketing/Sales, and results in out-of-pocket costs”?

4. Service Process Matrix