1. Praise uPortal! Evangelism, Strategic Planning, and Marketing for a Successful uPortal Implementation Chris Stavros Web Strategist California Polytechnic, San Luis Obispo

2. 1. Engage Your Developers They validate the technology for others Send a clear message about cooperative development Promote the campus infrastructure

3. Cal Poly’s Developer Center About/History of the Cal Poly Portal Project How to contribute? Contacts Frequently Asked Questions Co-ops

4. Cal Poly’s Developer Center how to contribute Developer accounts & resources Access to core infrastructure and data Design and engineering assistance Standards and practices for development, documentation, build and deploy

5. 2. EVANGELIZE Evangelize anyone Evangelize everyone Evangelize.

6. 3.Killer Applications (a misnomer) Think Strategic Value How to secure users and contributors out of the shoot Sell high visibility, low barrier to entry Avoid policy goo demo

7. 4. Find early partners Library Admissions & Records Financial Aid Me too!: Residence Halls, HR & Finance, Foundation demo

8. 6. EVANGELIZE More! Visit everyone again! Push stats and success Reengage those who said “not now” Don’t forget about the early adopters!

9. 7. Guerrilla Marketing Build your brand everywhere Advertise for cheap or free Make friends with those in touch with your audience

10. Schwag is Not a Dirty Word! Bookmarks Highlighters Tattoos Media ties More...

13. Questions?