3. Media Placement for Pepsi Vanilla Kathryn “Live Wire” Cantwell Jennifer “Twist” Mangalindan

4. IN THE BEGINNING…

5. COCA-COLA & PEPSI BUST BOTTLES

6. Goodbye, Blue.

7. PEPSI WILL RISE AGAIN PEPSI VANILLA = PepsiVanilla+ PEPSI VANILLA! (Well, It Worked For Coke)

8. CAN WE GET TO THE MEDIA ALREADY? Point-Of-Purchase Internet Television

9. POP DON’T MEAN SODA Where to find these –Chain Supermarkets –Drug Stores –Gas Stations –Consumer Department Stores * Not all displays look like this one!

10. SURFIN’ THE PEPSI NET

11. AS SEEN ON TV Where to find these –Broadcast & Cable MTV Video Music Awards The Bachelor NFL Game Broadcasts

12. CALLING ALL PEPSI PEEPS TARGET AUDIENCE 16-24 Looking for something new, fresh, innovative INTERNET TELEVISION

13. –More Channels –Earlier Time Segments INTERNET –Expansion: Games, Music RECOMMENDATIONS

14. Any Questions?Well, We Got A Few For You… 1.Why did Pepsi decide to “Go Vanilla”? 2.What role does the website play in Pepsi Vanilla’s brand character? 3.Which is Pepsi Vanilla’s Main Media Type? 4.What is the Pepsi Vanilla Tagline?