1. Economics 100A Intermediate Microeconomics Dr. Julie Gonzalez

2. Chapter 1 Preliminaries

3. ©2005 Pearson Education, Inc.Chapter 13 Themes of Microeconomics Microeconomics deals with limits  Limited budgets  Limited time  Limited ability to produce How do we make the most of limits? How do we allocate scarce resources?

4. ©2005 Pearson Education, Inc.Chapter 14 Themes of Microeconomics Workers, firms and consumers must make trade-offs  Do I work or go on vacation?  Do I purchase a new car or save my money?  Do we hire more workers or buy new machinery? How are these trade-offs best made?

5. ©2005 Pearson Education, Inc.Chapter 15 Themes of Microeconomics Consumers  Limited incomes  Consumer theory – describes how consumers maximize their well-being, using their preferences, to make decisions about trade-offs  How do consumers make decisions about consumption and savings?

6. ©2005 Pearson Education, Inc.Chapter 16 Themes of Microeconomics Workers  Individuals decide when and if to enter the workforce Trade-offs of working now or obtaining more education/training  How many hours do individuals choose to work? Trade-off of labor and leisure

7. ©2005 Pearson Education, Inc.Chapter 17 Themes of Microeconomics Firms  What types of products do firms produce? Constraints on production capacity and financial resources create needs for trade-offs  Theory of the Firm – describes how these trade-offs are best made

8. ©2005 Pearson Education, Inc.Chapter 18 Themes of Microeconomics Prices  Trade-offs are often based on prices faced by consumers and producers  Workers make decisions based on prices for labor – wages  Firms make decisions based on wages and prices for inputs and on prices for the goods they produce

9. ©2005 Pearson Education, Inc.Chapter 19 Themes of Microeconomics Prices  How are prices determined? Centrally planned economies – governments control prices Market economies – prices determined by interaction of market participants  Markets – collection of buyers and sellers whose interaction determines the prices of goods

10. ©2005 Pearson Education, Inc.Chapter 110 Theories and Models Economics is concerned with explanation of observed phenomena  Theories are used to explain observed phenomena in terms of a set of basic rules and assumptions: The Theory of the Firm The Theory of Consumer Behavior

11. ©2005 Pearson Education, Inc.Chapter 111 Theories and Models Theories are used to make predictions  Economic models are created from theories  Models are mathematical representations used to make quantitative predictions

12. ©2005 Pearson Education, Inc.Chapter 112 Theories and Models Validating a Theory  The validity of a theory is determined by the quality of its prediction, given the assumptions  Theories must be tested and refined  Theories are invariably imperfect – but gives much insight into observed phenomena

13. ©2005 Pearson Education, Inc.Chapter 113 Positive & Normative Analysis Positive Analysis – statements that describe the relationship of cause and effect  Questions that deal with explanation and prediction What will be the impact of an import quota on foreign cars? What will be the impact of an increase in the gasoline excise tax?

14. ©2005 Pearson Education, Inc.Chapter 114 Positive & Normative Analysis Normative Analysis – analysis examining questions of what ought to be  Often supplemented by value judgments Should the government impose a larger gasoline tax? Should the government decrease the tariffs on imported cars?

15. ©2005 Pearson Education, Inc.Chapter 115 What is a Market? Markets  Collection of buyers and sellers, through their actual or potential interaction, determine the prices of products Buyers: consumers purchase goods, companies purchase labor and inputs Sellers: consumers sell labor, resource owners sell inputs, firms sell goods

16. ©2005 Pearson Education, Inc.Chapter 116 Types of Markets Perfectly competitive markets  Because of the large number of buyers and sellers, no individual buyer or seller can influence the price Example: Most agricultural markets  Fierce competition among firms can create a competitive market

17. ©2005 Pearson Education, Inc.Chapter 117 Types of Markets Noncompetitive Markets  Markets where individual producers can influence the price Cartels – groups of producers who act collectively Example: OPEC dominates with world oil market

18. ©2005 Pearson Education, Inc.Chapter 118 Market Price Transactions between buyers and sellers are exchanges of goods for a certain price  Market price – price prevailing in a competitive market Some markets have one price: price of gold Some markets have more than one price: price of Tide versus Wisk

19. ©2005 Pearson Education, Inc.Chapter 119 Market Definition  Which buyers and sellers should be included in a given market?  This depends on the extent of the market – boundaries, geographical and by range of products, to be included in it Market for housing in New York or Indianapolis Market for all cameras or digital cameras

20. ©2005 Pearson Education, Inc.Chapter 120 Market Definition Importance of market definition  In order to set price, make budgeting decisions, etc., companies must know Their competitors Product-characteristic and geographic boundaries of the market  Important for public policy decisions Should government allow a merger between companies in same market?

21. ©2005 Pearson Education, Inc.Chapter 121 Real Versus Nominal Prices Comparing prices across time requires measuring prices relative to some overall price level  Nominal price is the absolute or current dollar price of a good or service when it is sold  Real price is the price relative to an aggregate measure of prices or constant dollar price

22. ©2005 Pearson Education, Inc.Chapter 122 Real Versus Nominal Prices Consumer Price Index (CPI) is often used as a measure of aggregate prices  Records the prices of a large market basket of goods purchased by a “typical” consumer over time  Percent changes in CPI measure the rate of inflation

23. ©2005 Pearson Education, Inc.Chapter 123 Real Versus Nominal Prices Calculating Real Prices

24. ©2005 Pearson Education, Inc.Chapter 124 Real Price of College YearNom. Price CPIReal Price 1970$2,53038.8 1990$12,018130.7 2002$18,273181.0

25. ©2005 Pearson Education, Inc.Chapter 125 Real Price of Wages Observations  The minimum wage has been increasing in nominal terms since 1940 From 1930 at $0.25 to 2003 at $5.15  The 1999 real minimum wage was no higher in 1999 than 1950

26. ©2005 Pearson Education, Inc.Chapter 126 The Minimum Wage: Figure 1.1

27. ©2005 Pearson Education, Inc.Chapter 127 Why Study Microeconomics? Microeconomic concepts are used by everyone to assist them in making choices as consumers and producers Examples show the numerous levels of microeconomic questions necessary in many decisions

28. ©2005 Pearson Education, Inc.Chapter 128 Ford SUV’s Built Ford Explorer in 1991, Ford Expedition in 1997 and Ford Excursion in 1999 In each of these cases, Ford had to consider many aspects of the economy to ensure their introduction was a sound investment

29. ©2005 Pearson Education, Inc.Chapter 129 Ford SUV’s Questions  How strong is demand and how quickly will it grow? Must understand consumer preferences and trade-offs  What are the costs of manufacturing? Given all costs of production, how many should be produced each year?

30. ©2005 Pearson Education, Inc.Chapter 130 Ford SUV’s Questions (cont.)  Ford had to develop pricing strategy and determine competitors’ reactions  Risk analysis Uncertainty of future prices: gas, wages  Government regulation Emissions standards

31. ©2005 Pearson Education, Inc.Chapter 131 Emission Standards 1970 Clean Air Act imposed emissions standards and have become increasingly stringent  Questions: What are the impacts on consumers? What are the impacts on producers? How should the standards be enforced? What are the benefits and costs?