1. Social Media and Scholarship: From Reactive to Proactive Margarita Mooney University of North Carolina at Chapel Hill, Dept.of Sociology Talk given to the School of Information and Library Science March 2, 2011

2. Scholarship as a Process 1. Research 2. Publications 3. Dissemination and Dialogue 4. New Questions Social Media

3. Diverse Ways of Communicating Scholarship to Multiple Audiences Books and Journal Articles Author-Meets-Critics Panels Returning to Fieldsites Newspapers, Magazines, Internet and Social Media – Margarita Mooney’s HomepageHomepage – Website for Faith Makes us LiveFaith Makes us Live – Margarita Mooney’s Professional BlogBlog – Facebook for friends and colleagues Facebook – Twitter account @margaritamooney

4. Haitian Earthquake of 2010 Opportunity: Broad interest in scholarship, provided scholars communicate knowledge in diverse ways Challenges Communicating a scholarly voice without jargon Making just a few main points, not endlessly complex arguments Responding to timely events in a short time frame — hours, not months!

5. Communicating Scholarship through the Press, Internet and Social Media Three main points that build on Faith Makes Us Live 1. Religion can be a source of resilience in the face of disaster 2. Danger of “hubris” of outsiders 3. Need to activate the agency of the poor Disseminated through: 1. 9 presentations, 8 media articles, including: 2. Miami Herald 3. Social Science Research Council’s Immanent Frame 4. Carolina Population Center’s Website

6. Moving Forward: Social Media and Scholarship Common Concerns Expressed about Efficiency – Learning new technology may be difficult and time-consuming. (MM: technology can save time) – Want to see subjective and objective measures of impact of social media on research process. (MM: examples from my Facebook and altmetrics) – Communicating with non-traditional audiences is not always beneficial to scholars(hip) (MM: Scholars should control the message about our topics)

7. Moving Forward: Strategizing and Measuring Social Media Which tools meet which goals efficiently? – “How to deal with overload?” (have a strategy) UNC Sociology /Sociology Groups on Twitter? – “Raise your hand if you are on Facebook, Twitter or blogs. How often do you post?” (need a critical mass) How can scholars get more training? (need community & resources) – Public speaking; dealing with the media – Technology training for scholarship and teaching

8. Thanks to: Tom Swasey and Lori Delaney (Carolina Population Center) Jason Priem (UNC School of Information and Library Science) Lynn Blanchard (Carolina Center for Public Service)