1. Cost of Capital (ch 14&15) The Cost of Capital: Overview
The Cost of Equity
The Costs of Debt and Preferred Stock
The Weighted Average Cost of Capital
Problems with WACC and Remedies
Basic procedures for going public and issuing
new securities 1
Cost of Capital (ch15&16)

2. 1. The Cost of Capital: Overview
Preliminaries
1. Vocabulary—the following all mean the same thing:
a. Required return
b. Appropriate discount rate
c. Cost of capital (or cost of money)
2. The cost of capital is an opportunity cost—it primarily depends on where the money goes, not where it comes from.
3. For now, assume the firm’s capital structure (mix of debt and equity) is fixed.

3. Different ways to estimate the cost of equity
the dividend growth model
the security market line approach
CAPM: RE = Rf + E  (RM - Rf)

4. A. The Dividend Growth Model Approach
Estimating the cost of equity: the dividend growth model approach
According to the constant growth model, D1
P0 =
RE - g
Rearranging,
RE = g P0

5. Example: Estimating the Dividend Growth Rate
Percentage Year Dividend Dollar Change Change
1990 $
$ %
Average Growth Rate ( )/4 = 9.025%
Suppose dividend paid in this period is $4, while stock price = $10, find cost of equity.

6. According to the CAPM: RE = Rf + E  (RM - Rf)
B. The SML Approach
According to the CAPM: RE = Rf + E  (RM - Rf)
1. Get the risk-free rate (Rf ) from financial press—many use the 1-year Treasury bill rate, say 6%.
2. Get estimates of market risk premium and security beta.
a. Historical risk premium — _________% b. Beta—historical (1) Investment information services - e.g., S&P, Value Line (2) Estimate from historical data
3. Suppose the beta is 1.40, then, using the approach:
RE = Rf + E  (RM - Rf)
= 6%  ________
= ________

7. Cost of debt
1. The cost of debt, RD, is the interest rate on new borrowing.
2. The cost of debt is observable:
a. Yield on currently outstanding debt.
b. Yields on newly-issued similarly-rated bonds.
3. The historic debt cost is irrelevant -- why?
Example: We sold a 20-year, 12% bond 10 years ago at par. It is currently priced at 86. What is our cost of debt?
The yield to maturity is ____%, so this is what we use as the cost of debt, not 12%.

8. Cost of preferred
1. Preferred stock is a perpetuity, so the cost is
RP = D/P0
2. Notice that cost is simply the dividend yield.
Example: We sold an $8 preferred issue 10 years ago. It sells for $120/share today.
The dividend yield today is $____/____ = 6.67%, so this is what we use as the cost of preferred.

9. 4. The Weighted Average Cost of Capital
Capital structure weights
1. Let: E = the market value of the equity.
D = the market value of the debt.
Then: V = E + D, so E/V + D/V = 100%
2. So the firm’s capital structure weights are E/V and D/V.
3. Interest payments on debt are tax-deductible, so the aftertax cost of debt is the pretax cost multiplied by (1 - corporate tax rate).
Aftertax cost of debt = RD  (1 - Tc)
4. Thus the weighted average cost of capital is
WACC = (E/V)  RE + (D/V)  RD  (1 - Tc)

10. Example: Eastman Chemical’s WACC
Eastman Chemical has million shares of common stock outstanding. The book value per share is $22.40 but the stock sells for $58. The market value of equity is $4.54 billion. Eastman’s stock beta is .90. T-bills yield 4.5%, and the market risk premium is assumed to be 9.2%. Tax rate is 35%
The firm has four debt issues outstanding.
Coupon Book Value Market Value Yield-to-Maturity
6.375% $ 499m $ 501m %
7.250% m m %
7.635% m m %
7.600% m m %
Total $1,490m $1,474m

11. Example: Eastman Chemical’s WACC (concluded)
Cost of equity (SML approach):
RE =
Cost of debt:
Multiply the proportion of total debt represented by each issue by its yield to maturity; the weighted average cost of debt =
Capital structure weights:
Market value of equity = Market value of debt =
V =
D/V = E/V =
WACC =

12. 5. Problem with WACC and Remedies
When is the WACC the appropriate discount rate?
When the project is about the same risk as the firm.
But what if the project risk is different from the firm
Other approaches to estimating a discount rate:
Divisional cost of capital -- i.e., don’t worry abut WACC
Pure play approach
Subjective approach

13. The Security Market Line and the Weighted Average Cost of Capital

14. The Pure Play Approach
Develop the appropriate cost of capital by looking at the market-required returns on companies already in that business.

15. The Security Market Line and the Subjective Approach (Figure 14.2)

16. 6. Going Public and Issuing New Securities -- Basic Procedure
1. Obtain Approval from the Board of Directors
2. File Registration Statement with SEC
3. 20-Day Waiting Period
Provide Preliminary Prospectus
Place Tombstone Ad
file price amendment with SEC
4. Sell Securities to the Public

17. Prospectus red herring tombstone IPO SEO general cash offer
Fancy Terminologies
Prospectus
red herring
tombstone
IPO
SEO
general cash offer
rights offer

18. firm commitment underwriting
Underwriters
Investment banks that act as intermediaries between a company selling securities and the investing public
firm commitment underwriting
best efforts underwriting
Green shoe Provision

19. Methods of Issuing New Securities
Method Type Definition
Public
Nontraditional Shelf cash offer Qualifying companies can cash offer authorize all shares thet expect to sell over a two year period and sell them when needed.
Competitive firm Company can elect to award cash offer underwriting contract through a public auction instead of negotiation.
Private
Private Direct placement Securities are sold directly to purchaser, who, at least until very recently, generally could not resell securities for at least two years.