1. Goal-Oriented Design/ Class Portfolio V2 Leah Steinbauer

2. Proposal: This site will serve as a place where my work from AIM Summer ’09 can be easily located and viewed. This site will also provide links to “place-holder” pages for my design and photography work that will eventually be portfolio quality. The design of my site will be modern, and uncluttered. Each page will feature a photograph I have taken. Goals and Objectives: My intention for this project is to create a multi-page site that any visitor (peers, friends, future job employers, etc.) who would like to see my art work, and/or class work may easily access and navigate.

3. Documentation…

4. Research Target Audience User Profile –Peers, Employers (ages 20-70, male or female, varying income levels) User Scenario – Interested in graphic design/photography for business, academic or leisure purposes. Is fluent in internet usage, i.e. Firefox. Assessment User 1: Female, 47 yrs old Task – Find original site (class portfolio v1). Feedback– Quickly found, although pages loading is a bit delayed. Solution – Reduce image size on “Projects” page. User 2: Male, 27 yrs old Task – Find AIM class website Feedback – Quickly found, but links somewhat hard to see. Solution – Change color and size of links. User 3: Female, 23 yrs old Task – Return to AIM page from assignments page, without using “back” key. Feedback – Quickly accomplished, liked page’s image. Solution – None.

5. Scope Estimated: Time and Assets Estimated time spent on re-design – 24 hours. Estimated assets – AIM class website and “HTML, XHTML & CSS 6 th edition” by Elizabeth Castro for reference, my photography, Adobe Photoshop and Illustrator, Text Wrangler, Fetch. Actual: Time and Assets needed Actual time spent on re-design – 43 hours. Actual assets – AIM class website, “HTML, XHTML & CSS 6 th edition” by Elizabeth Castro, my photography, Adobe Photoshop, Adobe Illustrator, Text Wrangler, Fetch, various internet sites on CSS positioning (for reference)

6. Production Guide Look and feel: Fresh, bright, modern, simple, clean. Visual Elements: Color palette: #000000 ; #FFFFFF ; #6ec6f1 Typefaces used: Prestige Elite Std Bold, Evissa ; sizes 10px, 12px, 20px.

7. Mock-up / Information Architecture

8. URL http://www.iam.colum.edu/students/leah.steinbauer Navigation: Resume, Columbia, Portfolio

9. Credits All images/design on this site by Leah Steinbauer, 2009.